If you want to know how much do brand ambassadors make, first let’s understand the baseline. An ambassador is someone who is paid to not only talk and walk positively about a given brand, both on or off air, but to completely embody the brand which they are being endorsed for. So, how much businesses pay brand ambassadors? Let’s take instagram for an example. As per a credible data from the State of the Industry Report, the average cost of a instagram post can be calculated with the following formula:
Instagram CPE (cost per engagement) = Recent average engagement (likes) x $0.32
The cost per engagement varies by platform and is as follows:
| Pinterest |
USD 0.05 |
| Twitter |
USD 4.29 |
| YouTube |
USD 0.01 |
| Facebook |
USD 0.43 |
If an ambassador you’re working with earns an average of 1,000 likes per post on Instagram, use the average CPE as a starting point to come up with an agreed-upon pay rate. For example, here, they may charge around $320 per post. So, if your ambassador agreement requires the creator to post twice a month as per the time scheduled, it would round up to about USD 3,840 based on the CPE formula.
Having said that, the creator is locked into a long-term contract, meaning you will have a stable income, wherein, you may be able to get a deal anywhere from $2,700 - $3,000 as for the duration of the contract.
Obviously, these numbers are just a starting point. There are a multitude of factors that go into consideration on how much brands pay brand ambassadors. This is attributed to the creator's experience, value of free product, quality of content, and joint work history. All this factors weigh in.
Now, let’s see how one can push forward one’s business with an association with brand ambassador:
● Firstly, businesses can get exposure by reposting ambassador content on its own social media handles, website, and any other given marketing channel.
● Secondly, brand ambassadors can be invited to exclusive events to deepen one’s brand loyalty and integrity
● Thirdly, one can bring to light a first peak at new products so as to build the needed excitement
● Fourthly, one can gather product feedback to integrate it into upcoming products by driving the needed innovation from ambassador’s fans
● Lastly, one can also allow high-performing ambassadors to co-create their own product in order to become true brand partners
Now, having talked about this, let’s look at some of the most prominent Brand Ambassadors in India’s Finance Sector today:
