Suraj Malik, Founder & Managing Partner, Legacy Growth
The family office consulting world in India is evolving rapidly as families and their wealth grow more complex. Succession planning is a critical element of family office consulting, usually more important than wealth but it’s not without hurdles. Many families put off getting help with things like estate or succession planning, either because it feels awkward to talk about or they think problems will sort themselves out. Opening up about sensitive family issues is tough, but procrastinating can lead to conflicts or disputes resulting in not just financial losses but also sour relationships. Adding to this, there aren’t enough specialized advisors in India to meet the needs of families, especially those mid-market and emerging family business owners who desire to build a Legacy alongside their growth trajectory.
That’s where Legacy Growth comes in. Founded by a group of experienced professionals, this firm has created a niche for itself by focusing on family governance, succession, and tax planning instead of wealth and investments. The firm builds trust by adopting a flexible approach that enables families to create tailored plans to stay united and protect their wealth. With a commitment to confidentiality and a team that understands the sensitivities and exhibits agility, it empowers families to build lasting legacies.
Ensuring Smooth Transitions Across Generations
In India, where wealth and family businesses are growing fast, Legacy Growth is doing things differently by focusing on keeping families together and protecting their wealth. Unlike traditional wealth management firms, Legacy Growth deals with areas that really matter to families in building a Legacy. The core focus of services is on family governance, planning for the next generation, and making structures that optimize taxes. With businesses getting bigger and families spreading across borders, the firm with a global footprint helps to navigate succession planning and structuring for asset ownership in a true global context.
The firm offers hands-on support to keep families on the same page. Their governance solutions help everyone communicate better and avoid misunderstandings. "We are trusted advisors with no conflict of interests, we have the experience and capability to understand families and with a coaching and solution oriented mindset to provide them with practical solutions and not just preach academic ones," says Suraj Malik, Founder & Managing Partner, Legacy Growth.
Succession planning is the primary practice area for the firm, ensuring the family’s created legacy without drama or disputes. They also tackle taxes and legal matters, keeping things compliant and efficient, whether the family’s assets are in India or abroad. By steering clear of wealth, they stay focused on core estate and succession planning.
The firm maintains fast responsiveness and agility due to their unique team structure which prevents large firm impersonality. Privacy and confidentiality is achieved by leveraging advanced tech tools and documentation management.
Legacy Growth chose to carve its own path, working alongside wealth managers rather than competing with them. Focus on core legacy planning has earned them trust, with clients spreading the word about their work. As more people in India see the value of family offices, the firm is helping families protect their wealth and values, ensuring they thrive for generations to come.
Building a New Path for Legacy Planning in India
Legacy Growth took a bold step into India’s family office world, choosing a path differentiated from traditional wealth management. Started by a group of four who hold extensive experience across some of the most prominent consulting firms, Legacy Growth spotted gaps that families were struggling with succession issues while managing growing businesses, burgeoning wealth, and global mobility. Convincing families to confront and tackle issues like succession or governance was tough. Most thought they could put it off, like skipping a workout. The firm built awareness and thought leadership while staying nimble and has built a strong track record and trust by keeping things private and personal, with customized solutions unlike some of their bigger counterparts.
We are trusted advisors with no conflict of interests, and we have the experience and capability to understand families, and a coaching and solution-oriented mindset to provide them with practical solutions, not just preach academic ones
Suraj Malik, Founder & Managing Partner
Gradually, the focus on legacy planning, not wealth made Legacy Growth stand out. Families started talking about Legacy Growth, and word spread without loud ads. The firm hired people who have the same passion and spread its presence beyond borders. Legacy Growth has successfully aided newage entrepreneurs and old-school family owned businesses alike to get serious about their succession planning.
Building Trust for the Long Run
Going forward, Legacy Growth plans to keep doing what they do best, helping families stay united and protect their wealth. With bigger firms paving their way into this market, Legacy Growth is focused on standing out by staying boutique, personal, and true to their values.
Instead of chasing big growth, they’re betting on earning trust the old-fashioned way. “If we keep doing what we’re doing step by step, it will create a bespoke platform and the market will trust our unique methodology”, Suraj shares. Slow and steady, building deep relationships that last is their game plan by investing in teams and without getting distracted by non-core opportunities.
“Legacy Growth wants to lead by building an ecosystem by sharing knowledge and awareness, not pushing sales. We enable HNIs and family business owners, including other intermediaries supporting them, in approaching and dealing with succession planning. As India’s family business landscape is evolving, our honest, thoughtful approach with a global presence will help families foster legacy and ensure their values and wealth is preserved for generations to come”, concludes Suraj Malik.