Leading provider of varied financial services, Motilal Oswal Financial Services, has teamed up with MMRDA to rebrand the nearby metro station near its Mumbai headquarters. In addition to increasing Motilal Oswal's exposure, this strategic partnership instills a sense of pride in the company's numerous workers who operate in its five locations near the metro station. Motilal Oswal's remarkable commercial development may be attributed in large part to their 25-year partnership with Malad.
This effort is unique because Motilal Oswal's marketing team used the metro stations as a dynamic activation platform, a departure from the company's typical passive branding. This strengthened the brand's posture as a progressive company that cares about the financial well-being of the community.
At the station, well-placed Wealth Creation Booths are staffed by competent staff members who want to interact with travelers and provide them with insightful financial information.
The logo, which blends in seamlessly with the metro travel experience, highlights the fact that wealth development is a vital destination for every passenger. In order to increase the brand's relevance to contemporary commuters, Motilal Oswal aims to become a reliable ally in its customers' financial journeys, making sure that every encounter encourages this goal. Thus, the slogan in the advertisement: "Agla Station, Wealth Creation."
The in-house creative, content, design, and media teams at MOFSL were key in driving both the strategy and its execution, which is what sets it apart. Strong ambient media awareness at the station enhances the mother brand's visibility (via the metro train wrap), the branding milestone, and the main idea (Wealth Creation). The reach and connection are further increased by hyperlocal augmentation via influencers, micropublishers/pages, and staff ambassadors.
The marketing team at Motilal Oswal has shown through this multi-media activity how to best embrace the next paradigm change in transportation: the metro environment. Brands that are forward-thinking, creative, and flexible tend to be drawn to joining the dynamic experience ecosystem of contemporary consumers. Additionally, Motilal Oswal has said that they would collaborate with their investors and be an active part of their daily lives as they grow.
In expressing his happiness, Motilal Oswal, Group MD & CEO of Motilal Oswal Financial Services, said, "We are really happy that we have acquired the station branding rights for Malad West Metro Station. This is a big step forward for us. We are well established in this vibrant neighborhood with our growing presence in Malad, which includes offices in Palm Springs, Interface 7, and Interface 11 that can house over 4000 workers."
In line with his opinions, Ajay Menon, MD & CEO of Broking & Distribution at Motilal Oswal Financial Services, said, "Our collaboration with Malad West Metro Station strengthens our bonds with the neighbourhood while also increasing our exposure to Metro train passengers. We are committed to promoting financial literacy and providing investors with research-backed information through our station branding initiatives, helping the general public to make educated investment decisions.”
