Deepvue: Leading the Charge in Securing India's Fintech Revolution

With an 87 percent adoption rate and a market expected to stand at $260.65 billion by 2032, India's fintech sector is poised to witness an unprecedented growth. While having said that, it faces significant challenges from identity theft, fraud, up 101 percent in early 2024, and a complex, evolving regulatory landscape. Also to note, traditional verification methods are costly and inefficient, adding to which, compliance with AML, KYC, and data protection laws adds pressing operational burdens. Hence, regtech solutions have become imperative today for fintech players as these players help automate compliance, drive better fraud prevention, while streamline identity verification, reducing costs, mitigating risks, and ensuring adherence to regulations like RBI's data localization.

This is where Deepvue steps in as a competent, unified customer insights platform which has been meticulously designed for India's fintech sector. It provides fintechs with a unified, actionable view of each customer so as to enable better and smarter decision-making while aiding them in navigating regulatory complexities. Trusted by 50+ fintechs, Deepvue’s tailored approach accelerates early warning signals by making data-driven insights accessible across Identity, Risk & Fraud, today. As Gaurav Arya, Co-Founder, Deepvue proudly highlights, it empowers businesses to leverage realtime customer intelligence securely and efficiently.

Offering an All-encompassing Solution Deliverability

Deepvue offers a comprehensive suite of features and functionalities which is precisely devised to address the critical areas of identity verification, risk and fraud monitoring management for players in the Indian fintech realm. Its real-time identity verification APIs and workflows offer a transformative solution for fintechs seeking to streamline and secure their customer onboarding processes. If we compare it to traditional, often cumbersome, manual methods, Deepvue significantly steers the verification process, which helps in reducing the time and effort required for new customer acquisition. Adding to this, by providing a faster, more efficient, and more secure onboarding experience, it enables clients to achieve higher customer onboarding completion rates and enhance overall customer satisfaction, a crucial parameter for sustained growth in today’s competitive market.

Deepvue's unique selling propositions, including its specific focus on the Indian Financial Services ecosystem and its proven ability to deliver tangible business outcomes, position it as a leader and pioneer in the Indian regtech space

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Enhancing Risk Assessment & Mitigation

Deepvue's suite of risk management tools provides fintech businesses with invaluable insights into their customers' financial health. This enables more accurate and informed risk assessment for a wide range of financial services, particularly when we speak of lending. And by leveraging Deepvue robust risk management capabilities, fintechs can significantly reduce loan defaults and enhance the overall sustainability of their operations.

“We offer a strong line of defense through our advanced fraud monitoring capabilities, especially in the face of increasingly sophisticated fraudulent attacks. With cutting-edge fraud monitoring workflows, we have been successfully empowering fintechs to proactively safeguard their platforms and their customers from financial losses and the damaging consequences of reputational damage, fostering a more secure and trustworthy digital financial ecosystem”, highlights Chandra Shekhar Kandpal, Co-Founder, Deepvue.

Ensuring Continuous Compliance & Deeper Understanding

Deepvue's customer monitoring solutions enable clients to maintain continuous compliance with evolving regulations while proactively managing risks such as potential loan defaults and lowering Non-Performing Assets (NPA). By gaining deeper insights into customer behavior throughout the entire lifecycle, fintechs can detect early warning signs and take timely action. For instance, features like account aggregator integration facilitate the ongoing monitoring of customer transactions, thereby ensuring fintechs to detect any suspicious activities and ensure adherence to critical Anti-Money Laundering regulations. This continuous monitoring capability not only helps fintechs stay ahead of regulatory changes but also allows them to identify potential risks and opportunities for personalized service offerings, ultimately fostering stronger customer relationships and driving sustainable growth.

A Competitive Edge

Today, Deepvue distinguishes itself within the competitive Indian regtech landscape through several unique selling propositions. Its truly unified platform breaks down the barriers of data silos, wherein, this is carried out by integrating information from over 100 trusted ecosystems, providing an unrivalled depth of over 1000 customer insights. Hence, this level of comprehensive data integration brings a significant advantage over fragmented solutions.

Furthermore, the company also leverages the power of Machine Learning (ML) to intelligently aggregate and standardize this vast amount of data, there by enabling real-time and highly accurate decision-making. And beyond its technological prowess, Deepvue delivers tangible business outcomes, demonstrably driving conversions, lowering customer acquisition costs so as to boost cross-selling and upselling opportunities, and ultimately fostering unparalleled growth for its fintech partners.

“Our commitment is to being customer-focussed and solving problems by offering solutions that streamline digital customer journeys and accelerate the launch of financial products. This focus on delivering measurable business value, combined with its technological innovation and market-specific expertise, positions Deepvue as a leader in the Indian regtech space”, signifies Chandra Shekhar.

A Robust Roadmap Ahead

The Indian fintech sector is experiencing remarkable growth, but this expansion is accompanied by escalating challenges in identity verification, risk management, fraud prevention, and regulatory compliance. Robust solutions in these areas are not merely beneficial but absolutely critical for the continued success and sustainability of fintech businesses in this dynamic market. Deepvue's unified platform and its comprehensive suite of features effectively address these key challenges, offering a holistic and technologically advanced approach to customer intelligence. By providing a truly unified view of customers, leveraging the power of machine learning, and offering a wide array of verification and monitoring capabilities, the firm empowers fintechs to streamline onboarding, enhance risk assessment, fortify defenses against fraud, and ensure continuous regulatory compliance.

As the Indian fintech revolution continues to unfold, Deepvue has created a niche for itself to equip businesses with the tools and insights that are imperative for its clients to navigate the complexities of the digital frontier; fostering a future of secure and insight-driven growth for the entire industry.