Assetify’s journey reflects a steady evolution driven by technology, process excellence and regulatory credibility
Arshad Mirza, Co-Founder & CEO
Within this evolving landscape, ECW Consultants Private Limited, through its digital platform Assetify, has established itself as a technology-driven NBFC focused on providing accessible, asset-backed credit solutions.
Headquartered in Kochi with operations in Kerala and Maharashtra, the company combines digital efficiency with strong governance to deliver reliable financial services.
Since receiving its NBFC license from the Reserve Bank of India (RBI) in 2020, Assetify has steadily expanded its lending portfolio, helping individuals and enterprises access structured financing that supports growth and stability.
India’s Non-Banking Financial Companies (NBFCs) have become vital in bridging credit gaps that traditional banks often leave unaddressed. By leveraging digital adoption and regulatory reforms, NBFCs today empower MSMEs, entrepreneurs, and underserved borrowers with faster approvals and specialized financing.
Within this landscape, ECW Consultants Private Limited, through its digital-first NBFC platform Assetify, has positioned itself as a trusted provider of accessible, asset-backed credit solutions.
Headquartered in Kochi with operations in Kerala and Maharashtra, Assetify combines technology efficiency with strong governance to deliver reliable financial services since receiving its RBI NBFC license in 2020.
A Digital-First Approach to Lending
Assetify’s customer-centric model integrates proprietary Loan Origination System (LOS) and Loan Management System (LMS) to streamline the lending lifecycle, from credit assessment to loan servicing. This ensures faster approvals, transparency, and compliance.
The company’s core offerings include two strategic verticals - Vehicle Finance: A rapidly growing vertical, Assetify has built strong positioning in in four-wheeler loans, catering to both individual borrowers and small businesses.
Its localized engagement strategy ensures tailored solutions for South India’s mobility needs and Procurement Finance: Supporting MSMEs with working capital for raw materials and supplies, Assetify has emerged as a reliable partner for businesses seeking structured procurement loans. This segment strengthens its role in enabling enterprise growth.
Assetify’s journey reflects a steady evolution driven by technology, process excellence and regulatory credibilityArshad Mirza, Co-Founder & CEO
Complementary offerings include a loan against property, equipment finance, and emerging green finance initiatives aligned with India’s sustainability agenda.
With cumulative disbursements exceeding Rs. 50 crore and a pipeline of nearly Rs. 150 crore, Assetify continues to expand responsibly while maintaining asset quality.
Growth Built on Strategic Milestones
Assetify’s journey reflects a steady evolution driven by technology and regulatory credibility. Founded in 2017 in Kochi, the company initially launched a peer-to-peer lending platform in 2018, laying the groundwork for its digital-first strategy.
This early focus on technology-enabled Assetify to develop efficient systems for credit sourcing and risk assessment.
In August 2020, the company received its RBI NBFC Investment and Credit Company (ICC) license, allowing it to operate as a regulated financial institution. Following this, Assetify expanded into secured lending products such as vehicle finance, loan against property, and equipment financing.
The company has also strengthened its financial position through strategic capital-raising initiatives, including private placements of Non-Convertible Debentures (NCDs) to retail investors. These funds support portfolio growth, technology development, and governance frameworks.
Geographically, Assetify has expanded beyond Kerala into Maharashtra, with a fully operating branch presence in Pune and plans to deepen its reach across South India.
Differentiation through Technology and Customer Focus
In an increasingly competitive NBFC landscape, Assetify differentiates through an Alternative Finance and Investments model with a blend of technological efficiency and strong regional understanding.
The company emphasizes hyper-local engagement, tailoring financial solutions to the needs of businesses and borrowers in South India.
Operational discipline is another defining strength. Assetify maintains collection efficiency exceeding 99 percent and keeps its Gross Non-Performing Asset (GNPA) levels consistently below two percent.
These metrics reflect the company’s prudent lending practices and robust risk management framework.
Transparent pricing, multilingual customer support, and customer-first service practices further strengthen its relationship with borrowers.
Strategic partnerships with fintech companies and local enterprises also enabling Assetify to enhance accessibility and expand its lending capabilities.
Leadership and the Road Ahead
Assetify’s growth is guided by an experienced leadership team with extensive expertise in banking, technology, compliance, and financial operations. Leaders including Co-Founder and CEO Arshad Mirza, Co-Founder and CIO Haris Padiyath, Director and Board Advisor Mohamed Ashrafulla, Chief Business Officer Deepak Gupta, and CFO Abhishek Dhanesha bring strategic vision and operational depth to the organization.
Looking ahead, Assetify’s strategic priorities focus on sustainable growth, technological innovation, and geographic expansion. The company aims to build an on-book asset under management (AUM) of Rs. 400 crores within the next 3-4 years.
Plans are underway to expand operations across South India, including Karnataka, Tami Nadu, Andhra Pradesh and Telangana
At the same time, Assetify is strengthening its digital capabilities through enhanced analytics and improved customer experience platforms.
The company also sees significant potential in renewable energy financing, aligning its growth strategy with India’s sustainability goals.
By combining disciplined governance, technology-driven lending, and a customer-first philosophy, Assetify continues to position itself as a modern NBFC committed to enabling financial access and supporting the next phase of India’s economic growth.
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