India’s mutual fund industry is undergoing a structural transformation. As of April 2025, Assets Under Management (AUM) have tripled in just five years to ₹72 lakh crore. Yet, participation remains shallow, with only 3–5 percent of the population actively investing. This gap underscores the pressing need for financial advisors and distributors who can transform awareness into meaningful action.
Founded in 1997 by Manoj Choraria, Jayesh Commercial has steadily evolved into a respected and reliable name in the field of wealth management and financial services. What began as a vision to offer sound financial guidance has grown into a full-fledged firm with a solid reputation for integrity, personalized service, and consistent performance. Under the continued leadership of Manoj and the dynamic involvement of his son, Jayesh, the firm seamlessly blends traditional values with modern financial strategies, catering to a diverse and growing client base.
Empowering Investors with Insight
With a highly experienced team that brings over three decades of combined expertise in capital markets, investment planning, and financial advisory, Jayesh Commercial has successfully built long-standing relationships based on trust, transparency, and results. The firm proudly serves more than 1,500 clients, ranging from individuals and families to institutions and NRIs, spanning across India as well as major international financial hubs such as the United States, United Kingdom, Canada, United Arab Emirates, Singapore, and Hong Kong.
Jayesh Commercial remains committed to its mission of empowering clients to create, grow, and preserve wealth. By providing customized investment solutions, continuous market insights, and unwavering support, the firm ensures that each client receives the attention and expertise needed to achieve their financial goals in an ever-evolving global economy.
Jayesh Commercial offers a comprehensive range of financial services, including mutual fund distribution, equity broking, insurance solutions, fixed deposits, and loan advisory. The firm helps clients build diversified portfolios, secure protection through insurance, and find suitable financing options. Registered with SEBI and fully compliant with AMFI regulations, Jayesh Commercial emphasizes ethics and client suitability, ensuring that all financial planning and recommendations prioritize each client’s unique needs and best interests.
Milestones of Progress
Its journey in the financial services industry began in 1997 with a focus on Fixed Deposits and Mutual Funds. In 2004, it expanded its offerings by entering the Life Insurance segment, further strengthening its commitment to holistic financial planning. It has been achieving the prestigious recognition of MDRT (Million Dollar Round Table) for the last 20 years in Life Insurance. By 2005, it had already achieved a significant milestone, managing an AUM of ₹10 crore. Further to add, continuing on the growth path, it ventured into stock broking and Health Insurance in 2010, broadening its service spectrum. This diversification and client trust helped it reach an AUM of ₹30 crore by 2015. In 2020, it touched ₹50 crore, and today, the firm is proud to manage over ₹200 crore in financial assets, a testament to the enduring relationships it has built and the trust its clients have placed in the firm over the years.
Beyond SIPs: A Dynamic & Diversified Approach
Unlike many advisors who adopt a passive investment strategy, Jayesh Commercial employs an actively managed advisory model. The team monitors fund performance, management changes, and industry cycles to make timely allocation shifts that align with client goals.
The market acumen, built on years of stock market experience, enables Jayesh Commercial to identify sectoral cycles and align mutual fund allocations accordingly, generating superior, risk-adjusted returns for its clientsManoj Kumar Choraria, Managing Director & CEO
“The market acumen, built on years of stock market experience, enables us to identify sectoral cycles and align mutual fund allocations accordingly, generating superior, risk-adjusted returns for our clients”, says Manoj Choraria, CEO & Managing Director, Jayesh Commercial.
Portfolios are diversified beyond traditional indices like Nifty 50, with up to 25 percent allocated to high-conviction index and sectoral funds. This forward-looking curation ensures durability across market cycles. Proprietary screening tools and a dedicated research desk further enhance portfolio quality.
Every recommendation made by the firm is rooted in deep research and uncompromising ethics. Whether advising on long-term investments or short-term goals, the team prioritizes clarity, transparency, and alignment with the client’s best interests, ensuring trust is not just earned once, but reaffirmed at every step.
Relationship-Driven Advisory with a Human Touch
Jayesh Commercial believes in going beyond transactions to build enduring relationships. The advisory journey begins with understanding a client’s financial history, life goals, and risk outlook. Financial planning is followed by ongoing engagement, often involving in-person reviews with the founder himself.
“We still serve clients who began investing with ₹1,000 SIPs back in 1998. Many of them now have multi-crore portfolios”, shares Manoj. The firm also assists clients beyond financial matters, from business introductions to life guidance, building a community that thrives on trust and referral-led growth.
Technology-Driven Growth & Inclusion
Jayesh Commercial is actively expanding into the Four Corridors. To support scale and efficiency, a proprietary technology platform is in development, offering real-time fund alerts, portfolio insights, and advisor dashboards.
In line with its mission to empower, the firm is launching a financial literacy initiative targeting students in underserved schools. By instilling financial awareness early, Jayesh Commercial hopes to contribute to a more financially resilient India.
Vision for the Future
As India’s financial ecosystem matures, Jayesh Commercial is positioning itself not merely as a distributor, but as an educator and long-term wealth partner. Rooted in ethics and enriched by empathy, the firm is committed to helping families achieve true financial freedom, one investor at a time.
.jpg)