NSRM & Associates: Bridging Financial Expertise & Technology for Business Success

All types of companies, from startups to small businesses and mid-sized organi­zations, encounter financial obstacles in their business journey. Companies en­counter complex difficulties when handling cash flow and regulation compliance as well as budget planning while they attempt to expand their opera­tions. Running a business combined with financial responsibilities creates overwhelming pressure for owners since they need to attend to their core opera­tions while dealing with financial matters.

Leading this transformation is NSRM Virtual CFO Services, a leader in redefining financial management with cost-effective, tech-driven solutions. NSRM Virtual CFO Services established itself as a frontrunner in providing the financial management solutions that serves startups, SMEs and mid-sized businesses in India, together with international operations.

Since its establishment back in 2018, the firm has been developing its operations to build a global virtual support system. The firm has also expanded its wings across Bangalore and the UAE to address the escalating financial difficulties in the tech-driven sector from 2022. Through its market-specific solutions, the company provides affordable professional advice to help businesses manage their cash flows while meeting budget requirements, maintaining regulatory compliance and pursuing growth opportunities. Through its team of seasoned professionals, the firm provides client-focused, scalable financial leadership. Furthermore, the team specializes in direct and indirect tax, international compliance, and technology integration.

Empowering Businesses with Comprehensive Financial Solutions

NSRM leverages its financial expertise while revamping with technological integrations to provide innovative, flexible cost-efficient solutions for its clients. Its CFO services deliver executive financial expertise to organizations which is at par with permanent CFO staffing, thereby removing the cost involved in hiring an in-house expert. With this, startups and SMEs receive substantial benefits from NSRM as they don’t have to recruit full-time CFO personnel. The firm successfully handholds its clients to build robust annual budgets while forecasting cash flow movements and performing variance assessment to help organizations match their operations with the overall goals.

The firm also leverages technology to streamline financial processes. Their proprietary accounting solutions and real-time dashboards offer businesses actionable insights and key performance indicators (KPIs) that go beyond traditional financial metrics. For instance, the firm has helped a footwear D2C brand optimize its marketing strategies and identified high-demand courses for a UAE-based dance academy, enabling data-driven decision-making.

NSRM is focused on devising financially sturdy solutions while placing clients first to help businesses thrive in today’s cut-throat market environment

CA Rajat Kapoor & CA Navvrratan Soni, Partners

Also to note, NSRM stands out through its customized solutions that address particular business demands. The specialized expertise enables it to help businesses structure External Commercial Borrowings (ECBs) and guide SMEs through IPOs and market entry to India or the UAE. The firm plays a crucial role in modernizing traditional business operations through its strategic growth advisory services which include building company valuation systems alongside reinvesting idle funds.

Adding to this, the firm has built enduring relationships based on trust, transparency, and personalized service with a client-centric approach. Their expansion from Mumbai to Bangalore and their establishment in the UAE demonstrates their dedication to helping businesses through financial expertise and innovative solutions. As the firm expands its operations, it has time and again maintained its commitment to uncover business potential so businesses can sustain success in the complex modern financial system.

Empowering Businesses with Financial Expertise & Innovation

NSRM began its journey as a visionary virtual CFO service provider which is on a mission to redefine financial support for startups, SMEs, and mid-sized companies. Navvrratan Soni, Founder Partner & CEO and Rajat Kapoor, Co-Founding Partner envisioned a future where even the smallest businesses could access expert financial guidance without the burden of high costs.

“Our deep belief is that every business, no matter how small, needs a CFO”, says Navvrratan. This philosophy has become a cornerstone of NSRM’s journey, driving us to offer meticulously tailored financial solutions that empower businesses to thrive”, highlights Navvrratan.

Another noteworthy facet of the journey came when it encountered its biggest shift during the COVID-19 pandemic crisis of 2020. Given the situation, it adopted a complete virtual operation model and took advantage of the business's transition challenges by establishing a completely virtual administrative structure.

“We realized that our clients needed us more than ever during the pandemic. We built the infrastructure to deliver seamless virtual CFO services, ensuring their financial stability during uncertain times”, recalls Rajat. The company transition enhanced their client relationships while establishing NSRM as an industry leader through its resilience and innovation.

Thereafter, the firm launched its operations in the start-up and innovation center of Bangalore during 2021, wherein, they launched specialized services after identifying specific requirements of this particular market. The expansion to Bangalore appeared as a natural selection for the company as the entrepreneurial nature of the city matched perfectly with the mission to help businesses sustain growth.

Additionally, the firm established its operations in the UAE during 2022, despite challenges in its strict regulatory system together with an active business environment. The founders' approach in building trust and transparency with innovative thinking underlies their achievements, today.

“Our success lies in our ability to build strong, enduring relationships with our clients. We don’t just provide services, we become their strategic growth partners”, says Navvrratan.

A Robust Roadmap

Going forward, NSRM has aggressive plans to transform financial capabilities available for businesses from small to large operations. The organization focuses on delivering financial solutions for growth and innovation to help budding entrepreneurs and their companies worldwide. Making absolute usage of its expertise in international taxation, compliance and strategic financial planning, it would be focused on assisting businesses during their growth journey in emerging economies while building a substantial worldwide presence.

Furthermore, it also plans to develop itself into a Knowledge Processing Outsourcing (KPO) entity by offering strategic and specialized financial advisory services above routine outsourcing models. During the next ten-year period, NSRM intends to increase its worldwide market presence by helping Indian business owners establish global businesses in strategic markets. It will continue to pursue its mission to become the primary external business solutions provider by focusing on strategic alliances and customer-specific answer creation for businesses operating in complex global networks.

NSRM is focused on devising financially sturdy solutions while placing clients first to help businesses thrive in today’s cut-throat market environment.