EDME Insurance Brokers: Building India's Next-Gen Risk Advisory Powerhouse

India’s insurance broking landscape is undergoing a seismic shift, from transactional policy sales to strategic risk advisory. This transformation is powered by regulatory reform, heightened risk awareness, demand for niche products, and a sharp pivot toward digital adoption.

The IRDAI’s “Insurance for All by 2047” vision has been a catalyst, pushing brokers to move beyond pricing and policy comparisons. Today’s clients demand intelligent risk management, seamless claims support, and personalized coverage solutions.

As risks evolve, including cyberattacks, climate disruptions, supply chain fragility, so does the need for innovative instruments like trade credit insurance, parametric covers, and surety bonds. To address these, brokers must integrate digital intelligence, sectoral insights, and global reinsurance access.

Understanding this, EDME Insurance Brokers Ltd. is meticulously creating a future-ready broking model which is digital-first and deeply consultative. EDME Insurance Brokers, established in 2003 (formerly Aditya Birla Insurance Brokers), is a leading composite broker with a legacy of over two decades. Headquartered at Mumbai, Maharashtra with 700+ corporate clients and over 15 Lakh active retail customers, the firm operates across 1,600+ cities through 19 branches and has an expansive dealer network. Its mission is to simplify risk and bring clarity by delivering precise, client-centric risk management solutions.

The Meticulous Approach

Today, businesses have to navigate complex pain points, including ambiguous policy terms, rising premiums without value expansion, claims delays, and coverage gaps for emerging risks like cyber threats, climate risks and regulatory volatility. EDME Insurance Brokers acts as an end-to-end risk partner by handholding clients right from advisory-led assessment to policy placement, and from reinsurance structuring to post-loss claims advocacy. Its tech-driven ecosystem delivers tailored, transparent, and scalable solutions.

Our culture is built on the pillars of ownership, entrepreneurial mindset, clarity of purpose, and integrity, anchored in our brand promise of clarity in complexity

Sanjay Radhakrishnan, CEO

With in-house expertise across cyber, trade credit, and parametric products, it has been successfully closing gaps that traditional coverage misses. By combining smart automation, deep insights, and client-first thinking, the firm enables businesses to make proactive, strategic risk decisions, not just reactive ones.

The firm is powered by 350+ professionals with over 4,000+ years of collective experience, including insurance experts, surveyors, lawyers, CAs, engineers, and doctors. This multidisciplinary strength ensures round-the-clock, high-impact support, especially in complex risks across property, marine, health, and liability.

Today, its leadership brings decades of experience from global insurers and broking giants. This ensures its teams stay future-ready, technically sharp, and focused on achieving the best outcome for our clients.

Client-Centric Excellence

Prospective clients should consider partnering with EDME Insurance Brokers for several compelling reasons. Its difference lies in four pillars. Starting with Client-First Thinking, where every solution is built around client needs, not products. Second comes Deep Expertise, whose sectoral focus and specialization in emerging risk lines set it apart. Third is Digital Leadership, with over 30 proprietary applications that digitize the entire insurance lifecycle, from onboarding to claims management.Finally, its Proven Impact, with a 98+ percent commercial claims disposal rate and ₹988 crore in claims disposed (FY21– 25) that reflect its execution strength. The firm doesn’t just sell policies, it delivers clarity, value, and lasting partnerships, supporting its clients at every step of their journey.

EDME Insurance Brokers' approach to client relationships is rooted in personalized engagement, transparent communication, and outcome alignment. The firm conducts thorough reviews and benchmarking of clients’ insurance portfolios to deliver tailored, data-driven solutions.

It provides regular updates on claims status, regulatory changes, and policy developments, ensuring clients remain informed and confident in their decisions. Its proactive risk management advice and strategic guidance helps its clients navigate uncertainty while building long-term value.

Furthermore, backed by advanced technology, the firm ensures seamless servicing, real-time insights, and a consistently high-touch experience, turning insurance from a cost center into a value-creating advantage for its clients.

The Resilient Journey

Its journey has been defined by scale and substance. From expanding to 1,600+ cities to adding hundreds of institutional clients, it has grown across corporate, retail, and reinsurance. The firm has placed over ₹3,500 crore of premiums in FY 24–25 and are well poised to double this through our organic and inorganic growth plans over the next two years. Its vision is to lead the transformation of insurance broking through expertise, innovation and an unwavering focus on client success.

At EDME Insurance Brokers, culture is its silent engine. It is the compass that guides the firm’s actions, especially as it marches towards its long-term ambition of becoming a globally respected Indian multinational in insurance broking. “EDME Insurance Brokers' culture is built on the pillars of ownership, entrepreneurial mindset, clarity of purpose, and integrity, anchored in our brand promise of Clarity in Complexity”, states Sanjay Radhakrishnan, CEO, EDME Insurance Brokers.

The firm fosters a high-performance environment where every team member acts like an owner—driving results, taking initiatives, and staying accountable. This culture helps it innovate fearlessly, solve boldly, and serve clients with unmatched commitment.

The Robust Future Roadmap

EDME Insurance Brokers' growth strategy is driven through both organic and inorganic levers. Organically, the firm is building a next-gen insurance broking firm with significant investment focused on digitizing the entire insurance lifecycle, from onboarding and placement to endorsements, renewals, and claims. This will bring transparency, automation, and self-service capability to clients across all segments. Additionally, it has developed sector-specific skill sets that enable it to provide comprehensive risk-management solutions to clients in Aviation & Aerospace, Financial Institutions Group, Infrastructure & Energy, Manufacturing, Services, Media & Entertainment, Sports & Events, Specie and Privilege Signature Services.

Going forward, the firm is evaluating acquisitions across India and overseas, targeting brokers with strong regional presence, niche capabilities, and access to global markets. This will help the firm accelerate its distribution footprint and bring specialized solutions to more clients.

End-To-End Services Deliverability

• Corporate Solutions: Property, Marine, Liability, specialty and employee benefits programs etc.

• Specialty Products: Cyber, parametric, surety, and trade credit, Transaction Risk etc.

• Reinsurance Solutions: Domestic and international treaty access.

• Retail & Affinity Programs

EDME Insurance Brokers is also a market leader in motor insurance and known for its digital capabilities and robust claims management support.