Prerna Financials: Enabling Informed Decisions in an Age of Information Overload

Corporate finance leaders today face a paradox: so much financial information, so easily accessible, yet the abundance of data does not always translate into clarity. Instead, decision-makers often find themselves lost in a maze of online comparisons, technical jargon, and half-explained coverages. Building its practice around solving this tension is Prerna Financials.

A client-focussed financial consulting and advisory firm, Prerna Financials guides its clients toward sound, sustainable financial decisions that align with their operational goals and long-term vision. On a mission to simplify finance and empower business to grow sustainably in an increasingly complex world, it brings together financial planning, investment advisory, risk management, and wealth creation services under one integrated approach. “I often meet clients who have bought policies online without fully understanding the add-ons or claim processes”, says Prerna Arora, Founder, Prerna Financials. “At Prerna Financials, our ethos is to treat clients like extended family, guide them with clarity, and stand by them when it matters most”, Prerna adds.

When a client approaches Prerna Financials, cash flows, asset management, and operational realities are reviewed in detail. From there, the firm develops customized investment strategies that account for growth targets, risk management needs, and even employee-focused goals like succession planning. Rather than relying on generic templates, it creates strategies tailored to the unique circumstances of each organization.

Technology as a Bridge, Not a Barrier

The corporate investment consulting sector has seen profound shifts fueled by digital platforms, AI-driven insights, and web aggregators. Prerna Financials leverages technology as an enabler that expands reach and deepens service delivery. With a client base spread across India and extending to NRIs in global markets, the firm uses digital channels to eliminate geographical limitations while maintaining personal engagement.

Detailed comparisons across insurers or investment houses are provided, supplemented with proactive explanations, claim support, and continuous reviews. The service extends beyond transactions into a long-term advisory relationship, where each client has a dedicated relationship manager and direct access to the leadership team.

A Philosophy of Transparency & Service

Prerna Financials’ unwavering focus is on client needs rather than product sales. Every recommendation is framed around what best serves the client’s financial objectives, even when it does not yield immediate gains for the firm. This transparency builds trust and enables clients to make informed choices, whether deciding between PMS and mutual funds or evaluating different insurance add-ons.

The firm also places significant emphasis on financial awareness. Beyond advising on portfolios, Prerna Financials conducts free financial literacy sessions, reinforcing the idea that informed clients are better positioned to achieve their long-term goals. By demystifying financial products, the company ensures that even if clients later choose direct investment routes, they do so with full knowledge of risks and benefits.

At Prerna Financials, our ethos is to treat clients like extended family, guide them with clarity, and stand by them when it matters most

Prerna Arora, Founder

Claim settlement support exemplifies how the company’s philosophy plays out in practice. For Prerna Financials, insurance is not simply about securing coverage; it is about ensuring that clients and their families receive timely support when it matters most. The firm has intervened in claim processes not only for clients but even for individuals outside its portfolio, reinforcing its reputation as a reliable partner during critical times. This level of involvement turns financial consulting from a transactional service into a relationship of trust.

Building Trust through Expertise & Continuity

Prerna Arora brings to the firm a strong academic and professional foundation, an MBA, Licentiate (III), IRDAI Certification, AMFI registration as a mutual fund distributor, CFPI from Bima Gurukul, complemented by the Excellence Iconic Award for Best Financial Advisor of the Year 2025.

In addition, Prerna Financials’ team undergoes continuous training to stay abreast of regulatory updates and market shifts. Each client is assigned a relationship manager, ensuring that support is both personal and consistent. The central promise remains the same: personal involvement, proactive communication, and ethical practice.

From its foundation, Prerna Financials has recorded consistent year-on-year revenue increases, expanded its client base to more than 450 families and organizations, and now serves across India, from metropolitan hubs to remote villages. Plans are in motion to open new branches in multiple states while simultaneously automating processes for greater efficiency.

The company is targeting a client base of 700 by the end of this year, with an ambition to cross 1,200 in the next. Expansion into new geographies will be complemented by digital automation that enhances responsiveness and accuracy. Meanwhile, the firm’s dedication to financial awareness will continue through corporate workshops and social initiatives designed to empower individuals with financial literacy.