Cut My Loan: Bringing Structure and Accountability to Debt Resolution

Easy access to credit has changed the way Indians fund everything from everyday purchases to major life goals. But when multiple EMIs, credit-card dues or shorttenure digital loans begin to overlap, managing repayment can quickly become difficult. At that point, debt settlement is rarely just about negotiating a lower amount. Borrowers need to understand whether settlement is even appropriate, what alternatives exist and what each decision could mean for their finances.

Cut My Loan is positioning itself in this space with a borrower-first approach to debt resolution, combining financial assessment, legal guidance, lender negotiation and post-resolution support. Rather than treating settlement as the default answer, the company evaluates the borrower’s income, liabilities, repayment capacity, debt profile and future prospects before identifying an appropriate route. Depending on the circumstances, that could involve continued repayment, restructuring, consolidation or settlement.

Its broader service framework includes debt settlement, loan restructuring, debt consolidation, legal and financial guidance, assistance around inappropriate recovery practices and post-settlement credit guidance. Underpinning these services is a principle the company describes as ‘clarity before commitment’ - helping borrowers understand their choices before they decide how to proceed..

Driving this approach is the company’s young Director, Ishu Srivastava, who entered entrepreneurship after working in the debt-resolution industry. At 22, he brings both industry exposure and an unusual early-career perspective to leadership. His interest in the sector was also shaped by watching capable colleagues struggle with persistent EMI pressure, an experience that convinced him that financial distress needed more structured and responsible intervention.

 

For Cut My Loan, the next phase is centred on building a technology enabled, borrower centric ecosystem capable of extending ethical debt-resolution support across India

Ishu Srivastava, Director

Moving Beyond the One-Solution Approach

One of the fundamental problems Cut My Loan seeks to address is fragmented advice. A borrower experiencing repayment difficulties may hear settlement from one source, consolidation from another and restructuring from a third, without receiving a comprehensive assessment of which option actually suits the situation.

Cut My Loan starts with the borrower rather than the product. Income, outstanding obligations, repayment ability and future financial prospects are considered before a course of action is recommended. This distinction is particularly important because settlement can have consequences for a borrower’s credit profile and may not be appropriate when repayment or restructuring remains viable.

“The company also places emphasis on accountability around its engagement. Its service model works with a six-month timeline, and if a case extends beyond that period because funds need to be arranged or negotiations take longer, the borrower is not expected to continue paying additional service fees merely because the process has exceeded the original timeline”, speaks Ishu Srivastava.

Building Empathy into a Disciplined Process

Debt resolution sits at the intersection of finance, law and human behaviour. A single case can involve the borrower, family members, lenders, recovery representatives, legal professionals and financial advisors. For Cut My Loan, managing these moving parts requires empathy, but equally, process discipline.

The company uses SOPs covering critical checkpoints such as income, liabilities, repayment capacity and overall financial position. Defined case ownership, documentation, timelines, regular reviews and quality checks are intended to ensure that commitments remain realistic as the business expands.

Ishu Srivastava is particularly focused on developing leadership capabilities among employees who have grown with the organisation. His objective is to distribute decision-making vertically rather than allowing service quality to depend solely on founder level supervision.

There is also a deliberate effort to ensure that distressed borrowers are not viewed simply as commercial opportunities. Teams are trained to recognise the financial and emotional pressure surrounding a case while maintaining enough professional objectivity to make sound decisions. For Srivastava, this balance between empathy and judgement is one of the more demanding aspects of debt-resolution leadership.

Trust Will Define the Next Phase of Debt Resolution

India’s credit ecosystem is becoming increasingly diverse. Alongside traditional bank and NBFC loans, borrowers now encounter app-based credit, buynow- pay-later products and other rapidly accessible financing options. Ishu Srivastava believes this environment will push debt resolution towards a more advisory-led, transparent and accountable model, particularly as borrowers become more conscious of costs, timelines, recovery practices and their rights.

“For Cut My Loan, the next phase is therefore centred on building a technology-enabled, borrowercentric ecosystem capable of extending ethical debt-resolution support across India. Technology is expected to strengthen financial assessment and help identify appropriate resolution pathways, while structured processes maintain consistency as volumes grow”, shares Ishu Srivastava.

Financial education and post-resolution credit rebuilding will remain equally important. The company wants borrowers to emerge from the process with a better understanding of credit, repayment and long-term financial discipline — not merely with an immediate debt issue addressed.

That ambition reflects Srivastava’s larger philosophy for the organisation: technology should provide scale, processes should provide consistency and people should provide empathy. As Cut My Loan expands, preserving that balance could prove central to its effort to make debt resolution more structured, understandable and responsible.