ZAPL, the parent company of Lohia Auto, has announced a strategic transformation with the launch of Youdha, marking a significant shift in the company’s vision from legacy to leadership. This transition is aimed at making Youdha a mass-market EV brand, catering to a broader audience, while Lohia Auto continues to be positioned as a premium segment player.

For over 16 years, Lohia Auto has built a strong reputation in India’s EV industry, with a manufacturing capacity of over 100,000 vehicles per year and a 120+ dealership network. The company has played a vital role in shaping affordable and efficient electric mobility solutions, empowering businesses and individuals alike.

With the launch of Youdha, the brand is expanding its vision beyond premium EV offerings to create an aspirational, mass-market brand that resonates with India’s young, ambitious, and hardworking individuals. The name "Youdha", derived from the Sanskrit word “Youdha” (warrior), embodies resilience, strength, and relentless determination—qualities reflected in the millions of EV users who drive India's economy forward.

This transition goes beyond a name change; it is a strategic repositioning that connects emotionally with consumers. Unlike traditional branding exercises, Youdha is designed to stand as a symbol of empowerment and progress, ensuring that users don’t just own a vehicle but become part of a movement that champions financial success, environmental sustainability, and self-reliance.

According to Ayush Lohia, Director,Zuperia Auto Pvt. Ltd. ( ZAPL) who sells products under a legacy brand LOHIA & the new brand YOUDHA this transformation represents a bold step toward reshaping India’s electric mobility sector.

“Lohia Auto has always been about innovation and empowerment. With Youdha, we are scaling this mission to reach a much wider audience. Our vision is not just to sell EVs but to build a brand that embodies ambition, dignity, and success. Youdha is more than just a vehicle—it is a trusted partner for those striving for a better tomorrow.”

The Youdha logo is a powerful visual representation of the brand’s philosophy—strength, resilience, and empowerment. Inspired by a warrior’s shield, it symbolizes protection, determination, and an unwavering spirit, much like the individuals who rely on Youdha for their daily livelihood. The bold ‘Y’ at the center embodies the brand’s strong identity, while the design subtly integrates the outline of an electric charging socket, reinforcing Youdha’s commitment to sustainable mobility. Additionally, the form of the logo echoes the structure of a three-wheeler, reflecting the brand’s deep roots of the product it represents. The overall design is modern yet deeply connected to India’s cultural ethos, ensuring that Youdha stands out as not just an electric vehicle brand, but as a movement that empowers real-life warriors on their journey toward progress and success

Youdha enters the market at a crucial time as India’s EV ecosystem experiences rapid expansion, driven by government incentives, rising consumer awareness, and a collective push toward sustainable mobility. This transition is set to redefine the three-wheeler EV space by going beyond efficiency and embracing a customer-first approach that integrates brand storytelling and real-life user experiences. Unlike conventional EV brands, Youdha positions itself as more than just a vehicle provider—it is a brand that empowers its users, making EV ownership aspirational rather than just functional.

With a powerful branding strategy, emotive messaging, and deep market penetration, the brand aims to foster a strong emotional connection with its users. This transformation marks a new era for Lohia Auto, reinforcing its leadership in the EV sector and ensuring that electric mobility becomes synonymous with empowerment, ambition, and success.