In a pre-seed funding round led by Aeravti Ventures, fresh produce brand Origin Fresh has secured USD 1 million. The funding round also saw participation from a group of Ultra HNIs. Origin Fresh said in a press release that this fresh funds would be focused on enhancing the delivery network while also supporting the development of cutting-edge infrastructure.

Origin Fresh was established back in 2020 by Prashanth Vasan and Sidharth Raveendran, with a focus on delivering farm-fresh, untouched produce directly to customers' doorsteps; thereby eliminating middlemen and offering unbeatable prices while compromising on the quality aspect. Furthermore, the startup is also committed towards encouraging consumers to prioritize freshness and quality over speed. This will create a thoughtful approach to meal planning and healthy living.

As per the Bengaluru-based company, it aims to enhance culinary experiences and promote overall well-being by delivering farm-fresh, high-quality produce; creating a promising movement that showcases the richness and nourishment of fresh produce. Also to note, Origin Fresh is said to deliver straight from farm to home within 12 hours.

Moreover, Origin Fresh has also claimed that it has surpassed 5,000 orders within the first 40 days of its launch, wherein, there are over 60% of customers who are placing repeat orders within two weeks.

With this, the company has earned strong trust due to its freshness and quality. From the get-go, it focuses exclusively on fresh produce, wherein, the brand has carved a niche for itself  among health-conscious consumers. Currently, it boasts an extensive catalog of over 250 items, which include a wide range of exotic options.