Amagi Media Labs, a Bengaluru-based cloud software and media technology firm, has successfully secured around ₹805 crore from 42 anchor investors ahead of the launch of its ₹1,789-crore initial public offering (IPO), highlighting strong institutional interest in the company’s public debut.

Key Highlights

• Amagi Media Labs raises ₹805 crore from 42 anchor investors ahead of IPO launch.
• ₹1,789 crore IPO opens with strong institutional demand at upper price band.

The IPO, which opened for public subscription on January 13 and will remain open until January 16, 2026, has drawn participation from a wide range of domestic and global investors. The anchor allocation was priced at ₹361 per share, the upper end of the IPO price band of ₹343–₹361 per share, and includes contributions from prominent domestic mutual funds such as SBI Mutual Fund, ICICI Prudential Mutual Fund, and HDFC Mutual Fund, which together accounted for a significant portion of the anchor book.

Beyond domestic funds, the anchor book saw interest from leading global institutions including Goldman Sachs, Societe Générale, long-only funds, insurance companies, and other asset managers, reflecting broad confidence in Amagi’s business model and growth prospects.

Also Read: First IPO of 2026: Bharat Coking Coal Issue Sees Strong Demand

The offering combines a fresh issue of equity shares worth a substantial portion of the total size alongside an offer for sale (OFS) by existing investors and promoters, aiming to strengthen Amagi’s financial position while offering liquidity to early backers. Proceeds from the IPO are expected to be used primarily for technology and cloud infrastructure investments, potential inorganic growth through acquisitions, and general corporate purposes.

Amagi Media Labs, known for its cloud-native SaaS solutions that help media companies distribute and monetise digital video content across platforms, is among the first deep-tech and SaaS firms to tap the Indian public markets this year, making its listing one to watch amid an active IPO environment.