Amazon Pay has expanded its financial services offerings in India by introducing fixed deposit (FD) products through partnerships with select banks and non-bank financial companies (NBFCs). The new deposit options provide customers with attractive interest rates of up to 8%, making them competitive with traditional savings instruments and appealing to investors seeking reliable returns.

Key Highlights

• Amazon Pay launched fixed deposit offerings with returns up to 8 percent via partner banks and NBFCs.
• The move expands Amazon Pay’s financial services portfolio beyond payments into digital investment products.

Through this initiative, users can now access FD investments directly within the Amazon Pay app, allowing for seamless digital onboarding and management of their deposits. The platform’s integration with multiple financial partners enables it to offer varied tenures and flexible interest plans, catering to different investor profiles and financial goals.

This move further strengthens Amazon Pay’s position in India’s digital financial ecosystem, enhancing its suite of services beyond payments to include investment solutions. By leveraging its widespread user base and intuitive interface, Amazon Pay aims to simplify fixed income investing and attract customers seeking secure, higher-yield alternatives to traditional bank deposits.

Also Read: Canara Bank Updates Loan and FD Rates After RBI Repo Cut

Industry observers note that this launch comes at a time when savers are increasingly seeking higher returns amid a dynamic rate environment, making digital access to fixed deposit products a timely addition. With Amazon Pay now in the FD segment, competition among digital platforms and financial institutions is likely to intensify as they vie for retail investor interest.