AstroTalk, an online astrology consultancy platform, set itself to venture into the direct-to-consumer (D2C) vertical with the launch of ‘Astrotalk Store’.
Charged with ‘positive mantras and chants’ by astrologers, the vertical serves as a destination for gemstones and healing stones. Among its collections, the accessories are designed to bring out both style and energy alignment. The company has stated that the categories include the common but the most important aspects for a human including Love, Money, and Evil Eye.
Anmol Jain, Co-founder of AstroTalk, "We observed a significant demand from our customers for authentic remedies. This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market."
As promising as it sounds, he further stated that the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh in such a short time of launch time, i.e., 4 months. If we translate this, it accounts to an Annualized Run Rate (ARR) of INR 36-45 crore, which is further projected to end up with an ARR of INR 100 crore by the end of FY25.
If we have to this venture’s lon run, it is expected to contribute about 25-30% of the company’s overall revenue and at the same time remaining profitable. Also to note, AstroTalk has also signified that its product portfolio is live on Myntra and Amazon currently, and plans to make its products further available on the burgeoning quick-commerce platform Zepto, soon.
Looking at its recent financial report, AstroTalk delivered impressive financial performance in FY24, wherein, its revenue with respect to operations witnessed an upsurge of 2.3x to stand at INR 651.12 crore. Furthermore, the company’s profit also grew 11.8x year-on-year to reach INR 99.99 crore. With an operating profit of Rs 230-250 crore in the ongoing fiscal year (FY25), the Noida-based firm is projected to double its revenue year-on-year to approximately INR 1,250 crore.
It claims to have over 41,000 astrologers on its platform, consulting with more than 4,50,000 daily users and over 2.5 million monthly users. As per credible data, Puneet Gupta-led AstroTalk has managed to scoop up USD 34 million across two financing rounds, to date.
It is no doubt that has been one of the promising startup stories, especially if we look at the firm’s metrics. Another noteworthy aspect would be the firm’s funding, which has been received by way of growth capital, in spite of sustenance or ‘survival’ capital, which we see in many cases.
