Bengaluru-based PowerUp Money, a wealthtech startup, has secured $10 million funding led by Flourish Ventures, with participation from existing investors Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC.
Key Highlights
- Bengaluru-based PowerUp Money secures $10 million funding led by Flourish Ventures, with participation from existing investors.
- The wealthtech start-up caters to more than 1.5 million people with over Rs 2.5 lakh crore worth of mutual fund portfolios.
The fresh $10 million funding will go towards the development of artificial intelligence (AI) solutions in the wealth management segment and expanding the investment advisory business. The new investment comes after its $12 million Series A investment led by Peak XV Partners in December 2025.
PowerUp Money is a digital wealth management platform started by Prateek Jindal, providing mutual fund advisory and personalised investing solutions. The Bengaluru-based startup claims to serve more than 1.5 million users, who collectively track mutual fund portfolios worth over Rs 2.5 lakh crore through its platform.
PowerUp Money Expands AI-Led Wealth Management Offerings
To enhance its product offerings, PowerUp Money has created Elite Prime, an AI-powered digital wealth advisory platform that delivers personalised investment advice tailored to each user's financial objectives and risk tolerance.
It provides services like asset allocation, systematic investment plan (SIP), lump-sum investment plans, portfolio rebalancing and exit planning options. It also has an AI-powered wealth coach and personal assistant to guide the user through investment options.
Meanwhile, the company's mutual fund advisory subscription product, PowerUp Elite, has crossed 1 lakh paid members within a year of its launch, indicating growing adoption of its subscription-based advisory model.
Also Read: Startup Funding Report: 28 Firms Raise $115 Mn in the Latest Week
PowerUp Money's Infinite Wealth Advisory Crosses Rs 500 Crore AUM
The startup has also expanded into managed wealth advisory through Infinite, which provides financial planning, portfolio construction, multi-asset allocation and continuous portfolio management services.
According to the company, Infinite has reached nearly Rs 500 crore in assets under management (AUM) within approximately nine months of its launch, despite being accessible to a limited customer base.
Through Elite, Elite Prime and Infinite, PowerUp Money is building an integrated wealth management ecosystem combining mutual fund advisory, AI-driven digital investment solutions and human-led portfolio management.
The latest funding is expected to support the company's efforts to strengthen its technology capabilities, broaden its advisory portfolio and expand its presence in India's growing wealthtech market.
