bigbasket, a TATA Enterprise, witnessed strong festive sales during Diwali 2025, led by an unprecedented surge in electronics purchases. bigbasket recorded a 500% year on year growth, driven largely by sales of iPhones,  lighting & accessories, home & kitchen appliances and audio devices,  as customers embraced festive upgrades for their homes.

Electronics witnessed a remarkable 500%  surge, as consumers opted to buy from the attractive festive deals and top brands available on bigbasket. This was  made possible by the strong synergy between bigbasket and Croma, bringing the convenience of instant delivery of electronics and Tata’s trust to customers.

Festive purchases started soaring 15 days before Diwali, marking an early onset of celebration across households. Dhanteras celebrations saw heightened demand for silver and gold coins, which grew by 1000% compared to last year, reaffirming trust in bigbasket’s quality. This remarkable growth was driven by the platform’s early start to festive sales from the first week of October.

Following this, pooja essentials saw a solid 35% rise over last year, with fresh flowers and leaves registering an impressive 45% increase, reflecting a growing preference for authentic traditional offerings. Daivya Sparsh brand Agarbattis, Dhoops, and Champors recorded a remarkable 90% growth, underscoring customers’ increasing trust in devotional products. Within this, diyas, lighting, and decorative products recorded a 40% uplift. A notable surge in Diwali sweets and chocolates was witnessed as well, with sales growing by 50% compared to last year. The crockery, utensils,and other festive items, witnessed a remarkable growth of 170% this year. 

Mr. Seshu Kumar, Chief Buying and Merchandising Officer at bigbasket, said, “This Diwali, bigbasket ensured customers could celebrate every aspect of the festival from decorations to pooja essentials, to sweets and thoughtful gifting without compromise. Gifting this year extended beyond traditional hampers and chocolates to include electronics, making it easier than ever to surprise loved ones. Our growth reflects how technology and tradition are coming together seamlessly, enabling memorable and hassle-free celebrations for every household.”

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bigbasket’s 10-minute delivery promise ensured that customers could effortlessly handle last-minute needs, whether it was a forgotten pooja essential or a surprise gift for loved ones. This year’s special offerings added a touch of convenience and uniqueness, making Diwali celebrations even more memorable.