Family offices, high-net-worth individuals (HNIs), and angel investors like Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, Apurva Chamaria, Karan Jindal, and Akshay Ghulati have contributed Rs. 10 crore to the seed investment round for the Biofortified food company Better Nutrition. Early investors reaffirmed their support for this round, and current backers provided about 30% of the total capital.
Better Nutrition's parent firm, Greenday, raised Rs. 3.1 crore in 2022 in a funding round headed by IIM Ahmedabad Ventures.
According to a press release from Better Nutrition, the new funding will be used to increase product offerings in biofortified food categories, improve distribution through direct-to-consumer (D2C), offline retail, and quick commerce channels, scale farmer training programs and sustainable sourcing initiatives, and invest in research and development.
Better Nutrition was co-founded in 2023 by Prateek Rastogi and Aishwarya Bhatnagar with the goal of addressing the country's nutritional issues by providing biofortified grains that are naturally enhanced with vital elements like calcium, iron, zinc, and protein.
With the help of more than 15,000 farmers and an expanding network of rural micro-entrepreneurs, the Lucknow-based company hopes to provide nutrient-rich grains to every Indian home, improving immunity, energy, and general health without requiring drastic dietary adjustments. The business intends to expand its product line to include oilseeds, pulses, and other staple crops. Foods produced from its own crops, maintaining their nutritious density, low GI profile, and pesticide-free integrity, will be its next product line.
According to Better Nutrition, its revenue and worth have increased thrice. In addition to being highlighted on Shark Tank India, it fulfilled over 25,000 orders, increased income fivefold, increased website traffic tenfold, and grew across popular rapid commerce platforms like Blinkit, Zepto, Swiggy, Instamart, and BigBasket.
Additionally, PV Sindhu promotes companies including Bridgestone India, Asian Paints, Bank of Baroda, and Spinny.
