A same-day delivery platform for omnichannel sellers - Blitz (previously Grow Simplee) - has raised Rs 51 crore in its Series A round. The funding round was led by IvyCap Ventures, while was also participated by its existing investors including India Quotient and Alteria capital along with notable angels, including Ramesh Bafna of Zepto, Siddharth from Snitch, and Bestseller CEO Vinit Gautam, and Amitabh Suri CEO Arvind Fashion.

Blitz had also raised USD 3 million in its seed round from India Quotient, Better Capital, First Cheque, and Titan Capital earlier in July last year. The proceeds are stated to be utilized to drive its 60-minute delivery infrastructure while also expanding its dark store network across India’s major 20 cities.

Blitz was established back in 2020 by Gaurav Piyush, Mayank Varshney, and Yash Sharma, with a focus on connecting brands and consumers with 60-minute deliveries from local stores and same-day shipments from urban warehouses. With its dark store model, Blitz is set to become a key logistics asset for e-commerce players aiming to offer fast and reliable deliveries.

Furthermore, sellers can predict and store inventory near their customers in Blitz’s dark stores and offer 4-hour delivery to buyers, and fulfill all orders on the same day.

Additionally, the startup claims to have helped its clients with a 29 percent increase in business growth while reducing Return-to-Origin (RTO) rates by 40 percent. Currently, Blitz is operating out of 10 cities which include Bengaluru, Delhi, NCR, Mumbai, Hyderabad, Jaipur, Chandigarh, and Pune.