BlueStone business grows as the Jewellery retailer reported a 45% year-on-year increase in sales between October 1 and November 8, 2026, driven by stronger consumer demand during the Dhanteras and Diwali festive season. The growth covered the first five weeks of the October-December quarter, or Q3 FY27.

Key Highlights

• BlueStone recorded 45% year-on-year business growth between October 1 and November 8, driven by festive demand.
• Higher buyer transactions supported growth, while average realisations remained unchanged from the year-ago period.

In a provisional business update submitted to the stock exchanges on November 9, the company said the increase was primarily driven by higher buyer transactions. Average realisations, however, remained unchanged compared with the corresponding period last year, indicating that growth came mainly from an increase in purchase volumes rather than higher average transaction values.

BlueStone Q3 FY27 Growth Driven by Higher Buyer Transactions

BlueStone attributed its 45% business growth to an increase in the number of customers making purchases during the festive period.

"Our business grew by 45% over the corresponding period last year. It's exciting to see that growth was fundamentally buyer transaction-led. More consumers are choosing BlueStone this festive season," said Gaurav Singh Kushwaha, founder and chief executive officer of BlueStone.

The company said sustained consumer demand, its design-led product proposition and differentiated jewellery offerings across price points contributed to the performance.

BlueStone Sees Stronger Demand for Entry-Level Jewellery

BlueStone also reported improved momentum in jewellery sales across entry-level price segments, suggesting stronger customer interest in relatively affordable products.

The unchanged average realisations, alongside higher buyer transactions, indicate that the company's festive-season growth was largely volume-led. The performance also reflects increased consumer engagement across its product categories during the Dhanteras and Diwali shopping period.

Also Read: BlueStone Revenue Rises 45% to Rs 745 Crore in Q2 FY27

BlueStone Expands Its Omnichannel Jewellery Business

Founded in 2011 as a digital-first, direct-to-consumer jewellery brand BlueStone has expanded into an omnichannel retailer with sales through its website, mobile application and physical stores.

Its product portfolio includes diamond, gold, platinum and studded jewellery. The company has developed its retail presence by combining online sales channels with an expanding network of physical outlets.

The latest business update highlights the contribution of festive demand to BlueStone's performance in the opening weeks of Q3 FY27. The company's ability to sustain buyer growth across price segments and sales channels will remain important as the December quarter progresses.