Feline Spirits, a homegrown craft alcoholic beverage startup, has raised Rs 5.2 crore led by Inflection Point Ventures (IPV). The funds will be utilized to fuel portfolio expansion and support the company’s entry into new geographies.
Feline Spirits is on a mission to build India’s first true craft spirits powerhouse. With a focus on delivering handcrafted liquors in premium packaging at affordable prices, the brand has developed a diverse portfolio across vodka, whisky, and brandy in the premium and mass-premium segments. The company champions transparency in distilling practices and prides itself on using authentic ingredients, appealing to the evolving tastes of modern Indian consumers.
Founded by Prabhat Sharma (CEO) and Rohit Saxena (COO), Feline Spirits combines the heritage of a 3rd-generation master blender with sharp consumer insight to craft premium spirits that resonate with today’s evolving tastes. By blending traditional distillation expertise with contemporary trends—such as smoother profiles, innovative blends, and modern branding—the duo has successfully carved a niche in a highly competitive market, offering high-end yet accessible spirits that appeal to a new generation of drinkers.
Ankur Mittal, Co-Founder- IPV, says, “India’s alcohol market has long been split between low-quality mass products and overpriced international brands. Feline Spirits bridges this gap by offering premium, handcrafted liquor that’s high in quality, thoughtfully designed, and reasonably priced. Feline is setting a new standard, where well-made, great-looking spirits are no longer a luxury, but the norm.”
Currently operational across 8 states and the union territories, Feline Spirits has already established a notable market presence, driven by a diverse portfolio and having served more than 20 Lakhs customer base. The brand continues to expand strategically across both private and government-owned markets.
In FY23–24, Feline Spirits recorded a monthly top-line of over 2 lakh bottles (10,303 cases) with revenue crossing Rs. 11 Crore. In FY24–25, the company sold over 19,751 cases (4.1+ lakh bottles), generating a sales value of over Rs. 25 Crore. It has secured operating licenses in 8 markets, including 5 government-owned and operated ones.
Backed by strong liasoning, innovative packaging, and a gross profit (GP) of 55 percent in the premium segment, Feline Spirits stands out with its commitment of making premium liquor accessible to all. Its unique product designs and strategic value chain partnerships further reinforce its market positioning.
“At Feline Spirits, our vision has always been to redefine India’s alcohol industry by crafting high-quality, premium spirits. Our partnership with IPV has provided us with the right strategic backing to accelerate our expansion and establish Feline Spirits as a formidable player in the market. As we expand our footprint across the country and strengthen our partnerships, we’re excited to lead a transformation in the way consumers engage with and enjoy craft alcohol,” Said Prabhat Sharma, CEO of Feline Spirits.
India’s Spirits market is projected to reach USD 31 billion in 2024, growing at a CAGR of 6.51 percent between 2024–2028. Globally, the market was valued at USD 1.4 trillion in 2022 and is expected to grow to USD 2 trillion by 2027, highlighting immense potential in this sector.
