In India, purchasing gold and silver during Dhanteras celebration is regarded lucky and is believed to bring prosperity and good fortune. It is celebrated on the thirteenth lunar day of Krishna Paksha, which falls within the Hindu calendar month of Ashvin, also called Kartika.

The Diwali festival begins today, October 29, 2024, with Dhanteras, also called Dhantrayodashi. Worshiping Lord Kuber and Lord Dhanvantri, people purchase gold, silver, and other goods in the hopes of good fortune.

Timings of Dhanteras Puja Muhurat

Pradosh Kaal: 5:55 PM to 8:21 PM

Kaal Vrishabha: 06:57 to 09:00

Trayodashi Tithi Startes: On October 29, 2024, at 10:31 AM

Trayodashi Tithi Ends: On October 30, 2024, at 01:15 PM

The Ideal time to Buy Gold and Silver on Dhanteras

These are the major cities' Dhantrayodashi muhurat, according to Drikpanchang.

Pune: 07:01 PM to 08:33 PM

New Delhi: 06:31 PM to 08:13 PM

Chennai: 06:44 PM to 08:11 PM

Jaipur: 06:40 PM to 08:20 PM - Jaipur

Hyderabad: 06:45 PM to 08:15 PM

Gurgaon: 06:32 PM to 08:14 PM

Chandigarh: 06:29 PM to 08:13 PM

Kolkata: 05:57 PM to 07:33 PM

Mumbai: 07:04 PM to 08:37 PM

Bengaluru: 06:55 PM to 08:22 PM

Ahmedabad: 06:59 PM to 08:35 PM

Noida: 06:31 PM to 08:12 PM

Which Items during Dhanteras are Lucky to Buy?

During Dhanteras, in addition to gold and silver, people purchase copper, brass, and silver utensils to fill with food or water before entering their homes. During Dhanteras, purchasing Lakshmi and Ganesh idols in clay or metal is considered auspicious. It is believed that today is a good day to buy car, phone, laptop, microwave, refrigerator, and other stuff.

The Festive Demand

The World Gold Council (WGC) claims that even though gold prices reached all-time highs of Rs 79,000 per 10 grams, experts suggests that metal purchases are on the rise as a result of several ongoing festivals. Investment optimism and wedding-related purchases are the main drivers of demand.

"The retailers have also made investments in new designs and creative use of technology to create lighter jewelry for everyday wear in light of rising gold prices, in an effort to get customers into their stores. Regional Chief Executive Officer (CEO), India, WGC Sachin Jain stated, "There is also an expectation of increased demand from rural areas, driven by improvements in robust economy and consumption."

The WGC anticipates that the increase in demand for gold will last past Diwali and into the end of the year because of the impending wedding season.