Diwali sales in India reached Rs 5.40 lakh crore in goods and approximately Rs 65,000 crore in services, according to industry figures released on Tuesday, marking the highest-ever festival season turnover in the country's retail and trading history.

Key Highlights

• Diwali goods sales in India hit a record ₹5.40 lakh crore, powered by GST reforms.
• Brick-and-mortar retail made up about 85% of festive sales as consumer demand soared.

This represents a 25% increase over 2024 festive sales (Rs 4.25 lakh crore) from Navratri to Diwali, according to CAIT Research and Trade Development Society, the Confederation of All India Traders' research arm.

The survey found that mainline retail accounted for nearly 85% of total sales, indicating a strong revival of the brick-and-mortar market.

GST rates were reduced in key consumer and retail categories such as confectionery, home decor, footwear, ready-made garments, consumer durables, and daily use items, significantly improving price competitiveness and increasing purchase momentum.

According to the survey, approximately 72% of surveyed traders reported increased sales volumes as a direct result of the lower GST. Consumers expressed greater satisfaction with stable prices during festive demand, allowing for continued consumption after Diwali.

The non-corporate and non-agricultural sector has emerged as a key driver of India's growth, with 9 crore small businesses, crores of small manufacturing units, and the largest consumer base.

Also Read: GST 2.0 Reforms Poised to Drive Record-Breaking Diwali Shopping

"The Diwali trade surge is estimated to have generated temporary employment for nearly 50 lakh people across logistics, transport, retail assistance, packaging, and delivery," according to statistics.

Enhanced rural and semi-urban purchasing power accounted for nearly 28% of total sales, demonstrating deep economic penetration beyond metros.

"Diwali 2025 has set a new benchmark in India's retail and trading economy, symbolizing the fusion of tradition, technology, and trust in Indian enterprise," said CAIT, adding that this year's Diwali is a major milestone in building an Aatmanirbhar Bharat under Prime Minister Narendra Modi's visionary leadership.