The D2C Insider Super Angels Fund led the Rs 1.5 crore seed funding for the food and beverage company DOBRA. D2C founders and operators participated in the round, which was the brand's first institutional raise.
Key Highlights
- DOBRA secures ₹1.5 crore seed funding from D2C Insider Super Angels Fund for growth.
- Investment aims to enhance operations, expand product line, and prepare for future expansion.
Scaling across contemporary retail locations, food service channels, quick commerce platforms, and direct-to-consumer sales will be accomplished with the help of the proceeds.
Established by Oxbow Brands, DOBRA is renowned for its fun products that combine nostalgia and high quality, like pop goli soda, artisanal cotton candy, and tapioca crisps.
According to Rahul Johar, co-founder of Oxbow Brands, "the funding is more than just money; it is the support of businesspeople who have established consumer brands that define their respective categories in India. He continued by saying, "D2C Super Angels bring battle-tested insights that will help us scale faster."
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The brand wants to reach young, urban consumers with unique, experience-driven products in order to capitalize on India's $170 billion FMCG market. With this increase, DOBRA will fortify its business, broaden its range of products, and enhance consumer testing, all while establishing the foundation for global expansion.
With a network of more than 10,000 founders, D2C Insider offers capital and assistance to early-stage D2C businesses. Founded in October of last year, the Super Angels Fund specializes in funding startups with a consumer focus.
Its inaugural Super Angels Founders Day was hosted at UrbanWrk in Gurugram in May. Investors from the Super Angels Fund, portfolio company founders, and other members of the D2C ecosystem were present at the event.
