Earthful, a plant-based nutrition firm, has secured Rs 26 crore ($2.89 million) in a pre-Series A investment led by Fireside Ventures and V3 Ventures. Atrium Angels also competed in the round.

Key Highlights

• Earthful secures Rs 26 crore funding round led by Fireside Ventures and V3 Ventures.
• Capital will support brand expansion, product innovation, and scaling Earthful’s nutrition-focused business.

Earthful was previously featured on Shark Tank India and received approximately $1 million from angel investors and family offices. The startup had nearly threefold growth in the previous fiscal year, primarily due to customer retention.

The funds would be used to diversify its women's health product line and strengthen its staff in Hyderabad and Mumbai. It will also allocate financing for product development and brand-led expansion.

Earthful, founded by sisters Veda and Sudha Gogineni, creates clean-label nutrition products with plant-based ingredients. The firm specializes in streamlined ingredient formulations and preventative nutrition, with an increasing emphasis on women's health.

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It claims to be the first Indian company to introduce multivitamins specifically intended for menopausal women, with a combination of vitamins, minerals, and herbs. The company also engages in the plant protein sector.

Earthful claims to have created a customer base of more than 2 lakh customers over the last two years, largely due to repeat purchases. Its current product line includes daily multivitamins for all ages, plant protein variations, and skincare, hair, and sleep treatments.