Ferrari presented a sports vehicle with a combustion engine priced at €395,000 ($423,000) in an effort to support the Italian auto manufacturer in maintaining its industry-leading profit margins.
The 12Cilindri is a new option among many sold-outs and is inspired by Ferrari's 1960s touring vehicles. It is also available as a €435,000 Spider convertible variant, according to Bloomberg. The two-seater demonstrates Ferrari's ability to sell vehicles that are typically four times more expensive than Porsche AG's models.
Following five model releases in 2023, the reveal represents Ferrari's first model launches of the year. The company is pushing forward with a quick roll-out of new models to maintain the interest of its affluent clientele.
Ferrari has raised prices and profited from the fact that rich customers are less severely impacted by rising interest rates and inflation. Although the corporation has begun to transition to battery power, its profitability is mostly derived from its combustion engine automobiles. Ferrari's newest model, which debuted in Miami on May 2 in conjunction with the city's Formula 1 Grand Prix, has a 12-cylinder engine that generates 819 horsepower.
By the end of this year, deliveries of the closed-roof model will begin, and the convertible will follow in early 2025. Regarding how many would be produced, a business representative declined to disclose. The Purosangue, which Ferrari unveiled in 2022 to join the lucrative sport utility vehicle market, shares the same cockpit design as the automobile.
Ferrari's dedication to combustion engines is evident in the new model range, but CEO Benedetto Vigna has begun to move the company in the direction of electrification. The automaker, located in Maranello, Italy, intends to debut its first completely electric vehicle in the fourth quarter of 2025 and is now constructing a facility to produce hybrid and electric cars, which will be available to drive next month.
Ferrari is the world's strongest luxury car brand, according to Bloomberg Intelligence, in part because of its F1 team, which will field star driver Lewis Hamilton in the 2025 racing season, and its sterling reputation.
According to Joel Levington, director of credit research at Bloomberg Intelligence, Ferrari is beating its competitors for the second year in a row. This was stated last month. Levington stated, "We think this trend will continue."
At 3,440 pounds (1,560 kg), the 12Cilindri has a glass roof that swoops low in the rear, like a berlinetta, or "little saloon" in Italian. A single wraparound band evocative of the Ferrari Daytona replaces the conventional headlamps in the front with an innovative design.
The vehicle can reach 100 kilometers per hour (62 miles per hour) in 2.9 seconds, with a maximum speed of almost 211 miles per hour. According to Ferrari, its software can adjust the maximum torque available based on the gear that is picked, providing the driver with a smooth and progressive acceleration as the gearbox ratio increases.
