The festive season of 2025 has begun, bringing homebuyers plenty of reasons to celebrate. Driven by attractive tax reliefs, favourable home loan rates, and special festive offers from developers, the real estate market is poised for strong growth.

Property sales during this period have historically seen a notable rise, averaging up to a 30% increase in recent years, reflecting heightened buyer interest and confidence in the market.

Experts believe that this period will not only drive sales in the mid and premium segments but also reinforce long-term confidence in real estate as a preferred investment avenue. With attractive schemes, easier financing options, and improved affordability, homebuyers are well-positioned to make informed decisions and take advantage of the festive momentum.

Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd., said, “This festive season, we are expecting significant growth in housing demand, particularly in the mid and premium segments. Developments such as the RBI’s cumulative rate cut of 100 bps, which is translating into cheaper home loans for buyers, have improved accessibility and boosted buyer confidence. Additionally, the GST reforms coming into effect from the beginning of Navratri are set to streamline processes and enhance transparency, further strengthening the housing market sentiment. Together, these factors have laid a solid foundation for robust demand and given developers more room to offer attractive discounts and schemes. We anticipate strong sales momentum in the festive quarter as homebuyers look to make the most of these benefits.

This Navratri, Signature Global is making the celebrations truly special with exclusive limited-time offers on select premium projects. Homebuyers can book their dream home by paying just 25% as the booking amount, receive a complimentary gold coin, and stand a chance to win a luxury car. With these exciting festive initiatives, Signature Global invites homebuyers to make this Navratri memorable by moving into their dream homes.”

Also Read: GST 2.0: Why Middle Class Must Invest Before Festive Buys

Vikas Bhasin, Managing Director, Saya Group, said, “The festive season is here — and this year it brings real savings for home buyers. The Government has announced a rationalization of GST rates on a range of products, with the new, lower rates taking effect on 22 September, the start of Navratri. This change is expected to improve affordability and reduce the overall cost of many household items that new home buyers purchase.

To make the celebration even brighter, we are offering an exclusive festive incentive at Saya Gold Avenue, Indirapuram. Homebuyers who book one of our limited 3- and 4-BHK apartments will receive a Croma Voucher of up to Rs. 5 lakh — a double bonanza to help you move into your dream home with added value.”

Ashok Kapur, Chairman, Krishna Group and Krisumi Corporation, said, “With the RBI’s policy support resulting in attractive home loan rates and the implementation of GST reforms making homes more accessible, the festive season of 2025 is shaping up to be a defining point for the real estate sector. Traditionally considered auspicious, this period amplifies buyer enthusiasm, and developers are gearing up with launches and offers that match market sentiment.

We foresee strong demand for homes across segments, as buyers increasingly view real estate as a stable, long-term investment that enhances lifestyle while ensuring wealth creation. These developments together are set to accelerate growth and strengthen market confidence.”