Fibr AI, a martech firm, raised $5.7 million in a seed round headed by Accel, with participation from WillowTree Ventures and MVP Ventures. Additionally, a number of Fortune 100 operators supported the round as angel investors.

With this, Fibr AI has raised a total of $7.5 million, including a $1.8 million pre-seed round led by Accel in 2024.

Key Highlights

• Martech startup Fibr AI raised $5.7 million seed funding led by Accel with additional investors.
• New capital will accelerate AI-driven web personalisation platform expansion and product capabilities for global enterprise adoption.

The additional funds will be utilized to boost enterprise adoption in international markets and improve product capabilities.

Fibr AI, which was founded by Ankur Goyal and Pritam Roy, is developing an agentic web experience platform that transforms websites into dynamic systems that react in real time to the context of their visitors. The platform's main goal is to maximize on-site experiences for both AI-driven traffic and human users.

Also Read: Agentic AI Startup Vibrium Bags $1 Mn in Seed Funding

Fibr AI embeds autonomous agents into individual URLs, allowing for continual optimisation and customisation without relying on traditional A/B testing or human procedures. The company claims that technology enables websites to dynamically change experiences based on audience, channel, and intent data.

The business says that its enterprise customers have seen lower customer acquisition expenses and improved engagement metrics. Fibr AI presently works with significant organizations in the banking, financial services, telecommunications, and healthcare industries.