t's that time of year again, when shopping apps become flooded with flashy banners and countdown timers. Flipkart has officially set the date for its Big Billion Days Sale 2025, which begins on September 23. If you've been putting off making a big-ticket purchase, such as the latest iPhone or a massive smart TV, now might be the time.

The timing could not be more dramatic. Amazon's Great Indian Festival Sale will also go live on the same day, so shoppers can expect a full-fledged discount battle. Expect both platforms to undercut each other, particularly in the gadget and electronics categories.

Key Highlights

• Flipkart's Big Billion Days Sale starts September 23, offering early access and blockbuster discounts across electronics and appliances.
• Flipkart Plus and Black members get early access, and Axis/ICICI bank cards provide 10% instant discounts.

Here's where the real savings begin.

Flipkart has partnered with Axis Bank and ICICI Bank to offer 10% instant discounts, and the company has hinted at "double discounts" on select categories. That means that when you combine card offers, already reduced prices will drop even further. If you are a Flipkart Plus or Black member, you have a good chance of getting through the doors before everyone else. Members arrived a day early last year, and it appears that this will happen again.

Also Read: Flipkart Ventures Unveils Leap Ahead 4.0 to Support Early-Stage Startups

How about the deals?

Flipkart has already teased the heavyweights. The iPhone 16 will be one of the most popular models, especially since the iPhone 17 launch is just around the corner. Prices are expected to be reduced to clear stock, making it an ideal purchase for those who do not want to spend a premium on the next-generation model. Samsung fans will be watching the Galaxy S24, and Motorola's Edge 60 Pro is also expected to receive significant discounts. Beyond smartphones, Flipkart is stacking deals on Intel-powered laptops, large smart TVs, washing machines, and even earbuds like the OnePlus Buds 3 TWS. In short, if it plugs in, charges, or entertains, it's probably for sale.

New product launches add even more sparkle. Devices such as the Samsung Galaxy Tab S11 series, Galaxy S25 FE, and Motorola Edge 60 are expected to appear. Fresh launches during a mega sale frequently receive bundled deals or exchange bonuses, so keep an eye on them.

So mark September 23 on your calendar. The deals won't last forever, and with two behemoths competing head-to-head, buyers may end up with one-of-a-kind holiday deals.