FluxGen Sustainable Technologies Pvt Ltd, a leading climate tech company in end-to-end smart water management solutions, has raised Rs 28 crore in a pre-series A funding round led by IAN Alpha Fund. The round also saw participation from Rainmatter, Gameskraft Technologies, Intersection Ventures, and Force Ventures, along with existing investors Axilor Ventures and Arali Ventures. The funds will be used to scale FluxGen’s AI and IoT-powered water management solutions, expand into new industrial markets, and strengthen customer acquisition in India and internationally.

With this infusion of capital, the company plans to double down on product innovation, including upcoming solutions for groundwater intelligence, wastewater resource management, and water risk analytics. The company will also scale its sales and partner networks, accelerate international growth, and continue building a global marketplace for industrial water management.

With a bold vision to save at least 1 billion liters of water daily, FluxGen is set to lead the charge in making efficient water management a reality for several industries, worldwide.
Ganesh Shankar, Founder & CEO, FluxGen, said “Water is a business imperative. With the increasing impact of climate change and stringent regulations, businesses need to act fast. This investment enables FluxGen to scale its AI-powered water intelligence solutions, ensuring that industries not only save water but also secure their future operations.”

Founded in 2021 and headquartered in Bengaluru by Ganesh Shankar (Founder & CEO) and Emanuel Deepak (Co-founder & COO), FluxGen provides end-to-end water intelligence solutions, enabling real-time monitoring, predictive analytics, and regulatory compliance for industries. Its patent- pending products and flagship platform, AquaGen, empower companies to optimize water usage, prevent wastage, and mitigate water-related operational and supply-chain risks. With over 110 clients, including industry giants like TATA Steel, Aditya Birla Group, Care Hospitals, Mahindra Group and Microsoft, FluxGen is serving high water-use sectors like metals and mining, food and beverage, textiles, pharmaceuticals, automotive, and healthcare. Customers have reported up to 30%reduction in water consumption—a financial and ESG benefit.

Sarika Saxena, Managing Partner of IAN Alpha Fund, IAN Group’s second VC Fund, said “We are very excited with the founding team of Ganesh and Deepak, their passion to leverage technology to solve the real problem of water. FluxGen is enabling industries to embrace sustainable practices while increasing efficiency and minimizing environmental impact by utilizing AI and IoT for real-time water management.”

The Indian smart water management market is valued at over ₹42,000 crores over the next 7–10 years, with a ₹5,000 crore annual SaaS opportunity. FluxGen is well-positioned to capture significant market share with its localized, industry-specific solutions, and an impressive 40%+ customer repeat upsell rate. The company is rapidly expanding both domestically and internationally, in the Middle East and Africa, regions where water scarcity is a critical concern.

The company has won several awards including the global Microsoft Entrepreneurship for Positive Impact Global Award, KPMG Global Tech Innovator Competition, L’Oréal big Bang Tech Innovation Program, and was the only Indian company on the prestigious Norrsken Impact/100 2024 list.

The inspiration behind the company’s vision is the founder’s personal experiences with water scarcity in Bengaluru. Witnessing the city’s shift from abundant natural water sources to a reliance on tankers, he realized the need for data-driven solutions to tackle water stress. This led to the creation of FluxGen, with the core belief that “we can’t fix what we don’t measure.” Today, the company’s AI-powered platform not only addresses immediate water management challenges but also evolves to adapt to changing climate patterns, helping industries safeguard resources for future generations.