Highlights:- 

• Handpickd raises Rs. 21.7 Cr (US dollars 2.5M) in extended seed round led by Nitin Gupta
• Investors include Genesia Ventures, BEENEXT, Eximius, Stargazer, and Sunrise Sunset Trust
• Competing with Otipy, Fraazo, Deep Rooted, and Pluckk in the farm-to-fork segment

Fresh farm produce startup Handpickd (formerly Sorted) recently launched, raised around Rs. 21.7 crore US dollars 2.5 million in an extended seed round. The round was led by Nitin Gupta, with additional participation from Genesia Ventures, BEENEXT, Stargazer Ventures, Eximius Ventures, Infinyte Club Angel Fund, Sunrise Sunset Family Trust, and others.

According to the March 2025 regulatory filings obtained by Registrar of Companies (RoC), the board of Handpickd also cleared the issuance of 10,547 Series Seed B CCPS at the issue price of Rs. 20,566 per share. The round is approximately RS. 300 crore US dollars, 35 million in value, estimates Entrackr.

The round was led by Nitin Gupta and Genesia Ventures, investing Rs. 6.48 crore and Rs. 6 crore respectively. BEENEXT, also a current investor, contributed Rs. 2.16 crore, followed by Rs. 2 crore from Sunrise Sunset Family Trust. Eximius Ventures, Stargazer Ventures, and individual investor Ankit Agarwal also joined in. Rs. 10.16 crore has been released so far, with the rest to be released shortly.

Founded by Sahil Madan, Anant Goel, and Nitin Gupta, Handpickd runs a B2B2C platform that facilitates local vendors and farmers to reach consumers through a network of micro-entrepreneurs as well as a technology-enabled supply chain.

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Having Blume Ventures backing them, the company has raised a total of around $9 million so far, with investments from other prominent investors like Rohit Bansal and Kunal Bahl.

Financially, Handpickd has also demonstrated good momentum, with 2.3X year-on-year growth in FY24, revenues increasing to Rs. 17.5 crore from Rs. 7.4 crore in FY23. Interestingly, losses were unchanged at Rs 2.1 crore during the March 2024-ended year.

It is racing against India's more competitive farm-to-fork space with Handpickd being joined by the likes of Otipy Raised US dollar 49M, Fraazo Raised US dollar 61M, and Deep Rooted Raised US dollar 20M latter two having ceased operations. It also joins Pluckk, the Kareena Kapoor Khan-backed venture, which is said to be raising a US dollar 10 million funding round.