Heads Up For Tails, a high-end pet care company, is nearing the completion of its $25 million Series B funding round. Malinea Pte Care Limited is participating in the round, which is being headed by Apparel Group India (AGI), the Indian division of Dubai-based retail giant Apparel Group.

Key Highlights

• Heads Up For Tails nearing $25M Series B led by Apparel Group and Malinea participation.
• Premium pet care brand reports ₹400 crore annual recurring revenue and targets Asian expansion.

The money is scheduled to arrive over the following few weeks, and the conditions of the transaction have been finalized. The company's annual revenue run rate (ARR) is now Rs 400 crore.

Sources claim that the corporation intends to expand into Dubai, making it its third significant location in Asia after Singapore and India. 

Heads Up For Tails is a high-end direct-to-consumer pet care company that sells food, snacks, accessories, and grooming supplies. With more than 13,000 products from more than 250 brands listed on its own website, online marketplaces, and an expanding offline network, it is present in more than 18 cities through 115 stores and 95 pet spas.

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The Gurugram-based business had raised about $40 million before this round, including a $37 million Series A led by Peak XV Partners (previously Sequoia Capital India) and Verlinvest in 2021, according to data from startup intelligence portal TheKredible.

The most recent investment coincides with a resurgence of interest from investors in India's pet care industry, which includes food, services, and healthcare. Bengaluru-based Supertails is in talks to raise $15–20 million, while Gurugram-based pet healthcare platform Vetic is in the midst of raising $26 million in a Series C sponsored by Bessemer Venture Partners. In terms of nutrition, Drools joined the unicorn club with the acquisition of a minority investment by the multinational FMCG giant Nestlé.