The Sleep Company, a direct-to-consumer (D2C) mattress and sleep solutions firm, announced on LinkedIn on Thursday that it has named former Eternal executive Hemal Jain as its new chief financial officer (CFO).

Key Highlights

• The Sleep Company appoints Hemal Jain as Chief Financial Officer to strengthen financial leadership and operations.
• Former Eternal executive Hemal Jain joins D2C sleep solutions brand to drive financial strategy and growth.

Jain has more than 20 years of experience in B2B, FMCG, food technology, fast commerce, and startup advising. According to The Sleep Company's Linkedin profile, Jain has led sizable finance teams, worked closely with founders and CXOs, and assisted businesses in making the shift from significant cash burn to sustained profitability.

Jain was a significant member of the finance executive team at Eternal before joining The Sleep Company. Prior to his resignation in 2023, he was Zomato's global head of finance and CFO of Hyperpure. He has also worked for Hindustan Unilever Limited (HUL), a prominent FMCG company.

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The Sleep Company is experiencing significant topline momentum at the time of the appointment. The Mumbai-based startup's operating revenue increased by 60% year over year to Rs 499 crore in FY25, according to regulatory filings. Although losses decreased from the prior fiscal year, the company was still losing money during the year despite the significant increase in revenue.

The Sleep Company, which was founded by Harshil and Priyanka Salot, sells office chairs, pillows, cushions, mattresses, and bedding. The company offers its goods via e-commerce sites like Amazon and Flipkart in addition to its own website.