InCred Financial Services Limited (‘InCred Finance’), the tech-led and risk-analytics focused lending NBFC, announces its brand partnership with Jaipur Pink Panthers and Gujarat Giants for Pro Kabaddi League (PKL), India’s second-largest sporting league, as an Associate Partner.

PKL’s popularity stretches beyond metros into Tier 2/3 and rural markets, perfectly aligning with the vision of InCred Finance to make credit accessible to aspirational and emerging India. With 140+ branches and 2500+ employees, InCred Finance caters to individuals, small and medium businesses, with products ranging from personal and education loans to MSME business loans, LAP and digital merchant loans — focusing on underserved credit segments.

As part of the partnership InCred Finance will secure brand visibility across team jerseys, in-stadium assets, and digital platforms. This will mark InCred’s deeper push into Indian sports, especially after cricket, which has always been a core part of InCred’s brand DNA with ace cricketer, Shreyas Iyer, as its brand ambassador.

Commenting on the association, Bhupinder Singh, Founder & CEO, InCred Finance, shared,"Kabaddi holds a significant place in India’s sporting heritage, and Pro Kabaddi League has emerged as a powerful platform uniting a diverse India, with its deep grassroots connect and growing urban appeal. Having actively supported cricket, we are now excited to embrace Kabaddi — a sport that is truly India’s own.”

Radhika Zingade, Group Head - Marketing at InCred, said, “With more than 3 crore viewers anticipated this season, we are excited to mark our first association with the Pro Kabaddi League by partnering with two powerhouse teams.  Kabaddi, with its spirit of resilience, teamwork, and community, mirrors InCred’s own ethos. Through this association, we look forward to celebrating the sport’s raw energy and helping our brand connect across its large, young and aspirational audience in India’s heartland.”

Also Read: Kamath Brothers Invest Rs 250 Cr in Stake Acquisition of InCred Holdings

Gujarat Giants made headlines in the 2025 season auction by signing Mohammadreza Shadloui Chiyaneh for ₹2.23 crore—this is the highest bid in league history and positions them in the spotlight for media and fan engagement. Jaipur Pink Panthers, owned by Bollywood actor Abhishek Bachchan, is among the league’s most successful teams, with two PKL titles and championship runs that keep them top-of-mind among fans.

The 2025 season of the Pro Kabaddi League starts on August 29, bringing 12 teams together to compete across Vizag, Jaipur, Chennai, and Delhi.