India Chambers has appointed Amit Srivastava, Founder and CEO of NutrifyToday, to the Governing Board of its Rural Economic Forum as part of the transformative One India Project.
Led by President and CEO Dr. Nitin Pangotra, the One India Project aims to unlock economic opportunities across rural India by integrating advanced technologies, sustainable agricultural practices, and strengthening supply chain infrastructure.
A Strategic Appointment for Rural Transformation
Srivastava brings proven expertise in AI-driven agricultural innovation through Nutrify Today’s flagship platform, NutrifyGenie AI. This groundbreaking platform has established new standards for peer-reviewed AI applications in nutraceuticals, with its curated datasets now supporting research published by leading global publishers, including Elsevier.
"These homegrown innovations demonstrate India's emergence as a global nutraceutical science hub," said Dr. Pangotra. "Amit's dedication to responsible nutritional science and his success in democratising supply chains make him the ideal leader to help us scale this $3 trillion rural food-tech and nutraceutical ecosystem."
Key Strategic Initiatives
In his new role, Srivastava will lead several critical initiatives:
Technology Integration: Implementing AI-driven traceability systems for sourcing medicinal and organic crops, ensuring complete transparency from farm to consumer.
Farmer Empowerment:Mobilising smallholder farmers to cultivate high-value botanical ingredients on certified organic farmland.
Supply Chain Innovation: Leveraging NutrifyGenie AI for comprehensive aggregation, processing, and commercialisation pipelines.
Research Collaboration: Working with IIT Kanpur and ICMR to develop a national nutritional security infrastructure roadmap.
Environmental Impact: Supporting "GauVan," the Forum's carbon sequestration initiative that combines livelihood enhancement with climate action.
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Market Leadership and Vision
India's nutraceutical sector has experienced remarkable growth, expanding from $2 billion in 2015 to an estimated $20 billion by 2025, with a compound annual growth rate of 13.5%. This trajectory positions India to capture a significant share of the global nutraceutical market.
"A purpose-driven startup culture has taught us that when the purpose is clear, the path emerges," said Srivastava. "I'm honoured to collaborate with India Chambers, our research partners, and thousands of rural entrepreneurs to accelerate India's $100 billion nutraceutical mission."
Dr. Pangotra draws parallels to the U.S. nutraceutical boom of the early 2000s: "With our established pharmaceutical heritage and emerging biotech innovation clusters, India is positioned not just to meet global benchmarks, but to set new ones."
Transforming Rural India
Under Srivastava's leadership, the Rural Economic Forum will accelerate the development of next-generation startups across India's rural regions, transforming individual farmers into entrepreneurs and rural communities into integrated nodes of a transparent, sustainable nutraceutical value chain.
This appointment represents a significant step toward realising the One India Project's vision of comprehensive rural economic development through technology-enabled agricultural innovation.
