JIIF Investors Back Rs 350 Cr Consumer-Focused Fund by Atomic Capital

Key Highlights

• Early‑stage JIIF angels commit ₹26.5 Cr to Atomic Capital’s ₹350 Cr consumer‑focused VC fund, signaling strong conviction.
• Atomic’s operating‑VC model offers hands‑on brand building, marketing, supply‑chain support, aligning well with JIIF’s consumer thesis.

JIIF, an early-stage angel network, has invested in Atomic Capital, a newly launched consumer-focused venture capital firm, to the tune of Rs 350 crore. JIIF-affiliated angel investors alone invested Rs 26.5 crore in the fund.

According to JIIF, this is the largest collective bet made by JIIF's investors in the consumer VC space, indicating growing confidence in India's next wave of consumption, which will be driven by digital-first brands, regional demand, and wellness-focused products.

Commenting on the investment, Jeenendra Bhandari, Chairman of JIIF, said, "It is a proud moment to see JIIF members supporting Atomic Capital's first fund. Their investment is consistent with our broader thesis of supporting category-defining, purpose-driven startups. India has a massive consumer opportunity, and Atomic's operating model is well positioned to unlock long-term brand value."

Also Read: India's Venture Capital Funding Rises 43% to $13.7 Billion

Atomic Capital takes a "Operating VC" approach, providing not only capital but also hands-on support in brand development, growth marketing, supply chain optimization, and leadership hiring.

In FY25, JIIF's investor base invested over Rs 60 crore in more than 20 startups spanning fintech, healthtech, AI, logistics, and consumer. The network now serves a portfolio of over 150 companies.

Apoorv Gautam founded Atomic Capital, an early-stage venture capital firm based in Mumbai, in 2024. It combines strategic depth with on-the-ground execution.