In a landmark transition from legacy to leadership, Lohia Auto, a pioneer in India’s electric vehicle (EV) sector, which sells EV products under the “Lohia” brand, has transitioned to Zuperia Auto Private Limited. The new entity, ZAPL, is geared up to capture a larger share of India’s burgeoning EV segment through Youdha, a new brand that aims to revolutionize mass-market electric mobility. Additionally, ZAPL will continue with the legacy brand Lohia. This evolution marks a strategic shift from Lohia’s premium positioning to a broader vision, making electric three-wheelers more accessible and empowering the next generation of mobility entrepreneurs, fleet operators, and independent drivers.

For over 16 years, Lohia Auto has built a strong reputation in India’s EV industry, with a manufacturing capacity of over 100,000 vehicles per year and a 120+dealership network. The company has played a vital role in shaping affordable and efficient electric mobility solutions, empowering businesses and individuals alike.

Ayush Lohia, Director Zuperia Auto Pvt. Ltd, which will produce & sell products under the legacy “Lohia” brand and the new “Youdha” brand, stated that this transformation marks a bold move toward redefining India’s electric mobility landscape. “Lohia has always been a brand of innovation and empowerment. With Youdha, we are scaling this mission to reach a much wider audience. Our vision is not just to sell EVs but to build a brand that embodies ambition, dignity, and success. Youdha is more than just a vehicle—it is a trusted partner for those striving for a better tomorrow.” He further added

With the launch of Youdha, the brand is expanding its vision beyond premium EV offerings to create an aspirational, mass-market brand that resonates with India’s young, ambitious, and hardworking individuals.

“This transition goes beyond a name change; it is a strategic repositioning that connects emotionally with consumers. Unlike traditional branding exercises, Youdha is designed to stand as a symbol of empowerment and progress, ensuring that users don’t just own a vehicle but become part of a movement that champions financial success, environmental sustainability, and self- reliance” disclosed  Lohia

The name "Youdha", derived from the Sanskrit word “Yodha” (warrior), embodies resilience, strength, and relentless determination—qualities reflected in the millions of EV users who drive India's economy forward.

The “Youdha” logo is a powerful visual representation of the brand’s philosophy—strength, resilience, and empowerment. Inspired by a warrior’s shield, it symbolizes protection, determination, and an unwavering spirit, much like the individuals who rely on Youdha for their daily livelihood. The bold ‘Y’ at the center embodies the brand’s strong identity, while the design subtly integrates the outline of an electric charging socket, reinforcing Youdha’s commitment to sustainable mobility. Additionally, the form of the logo echoes the structure of a three-wheeler, reflecting the brand’s deep roots of the product it represents. The overall design is modern yet deeply connected to India’s cultural ethos, ensuring that Youdha stands out as not just an electric vehicle brand, but as a movement that empowers real-life warriors on their journey toward progress and success

Youdha enters the market at a crucial time as India’s EV ecosystem experiences rapid expansion, driven by government incentives, rising consumer awareness, and a collective push toward sustainable mobility. This transition is set to redefine the three-wheeler EV space by going beyond efficiency and embracing a customer-first approach that integrates brand storytelling and real-life user experiences. Unlike conventional EV brands, Youdha positions itself as more than just a vehicle provider—it is a brand that empowers its users, making EV ownership aspirational rather than just functional.

With a powerful branding strategy, emotive messaging, and deep market penetration, the brand aims to foster a strong emotional connection with its users.