In the most recent fiscal year (FY25), Magicpin, a platform devoted to offline shopping, added 6,000 new fashion retailers from more than 100 brands. With this, it now has 16,000 stores and more than 250 fashion brands.

The site helped these fashion firms make Rs. 1,000 crore ($120 million) in sales during that time. Puma, Van Heusen, Shoppers Stop, Levi's, and Bata are a few of the well-known companies that have joined in the past two years.

"As a primary area of concentration for us, we are thrilled to see the strong expansion of our fashion company. Magicpin's enormous value to offline shops and brands is demonstrated by the addition of 6000 fashion stores across 100 brands, bringing the total number of fashion stores and brands live on the platform to 16,000”,  says Naman Mawandia, CXO-Enterprise Brands at Magicpin.

 Magicpin offers personalized discounts based on real-time data and operates in 20 cities. Through local advertising, it helps brands boost sales using a pay-per-conversion model.

The business added a brand-new "magic9" deal section on its webpage. It makes purchasing quick and simple by offering product-level deals on low-priced, in-demand items.

In addition, Magicpin says it has increased its fashion inventory to 10 million SKUs and intends to expand even more by 2025. The company stated that as the demand for both Indian and foreign brands rises, it hopes to collaborate with additional fashion retailers.

Currently, the company provides discounts and rewards in over 275,000 establishments that sell food, clothing, and other items.