Meesho shares jumped 5.5% on Monday, October 12, approaching a fresh all-time high as festive shopping demand surged across India. The rally followed the company’s announcement that orders during Day 1 of its Mega Blockbuster Sale rose 75% year over year.
The e-commerce platform reported strong growth across customers, sellers, and AI-powered shopping. Orders peaked at more than 75,000 per minute within 15 minutes of the sale going live, highlighting the scale of festive demand.
In an exchange filing over the weekend, Meesho said transacting customers increased 60% from the previous year. Transacting sellers also rose 63%, while the number of transacting sellers from Tier 4 and smaller markets doubled.
Key Highlights
- 75% order growth: Day 1 orders rose 75% year over year, with peak orders crossing 75,000 per minute.
- 85% AI-led orders: AI-powered product discovery drove 85% of orders on the first day.
- 5.5% stock jump: Meesho shares touched a fresh all-time high of ₹245.50 on Monday.
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Meesho Shares Gain as AI and Festive Demand Drive Orders
Meesho said artificial intelligence played a major role in helping shoppers discover products during the sale. AI-powered discovery accounted for 85% of orders on the first day, pointing to the growing role of personalized product recommendations in online shopping.
The company’s Meesho Mall segment also recorded strong growth. Orders increased more than 200% compared with the previous year, while the number of customers from Tier 3 and smaller markets buying Mall products tripled.
More than one in three shoppers purchased a Mall product for the first time across over 1,000 brands. Meesho added that more than eight in 10 first-time Mall buyers purchased beauty and personal care products. Health and wellness products and footwear followed.
Content commerce also contributed to the growth. Orders through this channel increased 3.7 times year over year, with 81% of creators coming from non-metro markets.
These trends suggest that festive shopping is expanding beyond clothing. Consumers are also buying products for grooming, home decoration, cleaning, hosting, and religious celebrations.
Meesho reported an eightfold increase in orders for torans and wall hangings. Sales of earlobe support patches for heavy earrings rose nearly sevenfold, while rosemary products for hair care increased more than sixfold.
Shoppers also purchased perfumes, rangoli, face washes, incense, puja essentials, decorative lights, candles, kitchen cleaners, and metal cleaners used to polish puja utensils.
Meesho Stock Hits Fresh All-Time High on Monday
Meesho shares climbed 5.48% to an intraday record of ₹245.50 apiece on Monday. At the time of the reported market update, the stock was trading at ₹240.36, up 3.3%. The stock had gained 13% over the previous month, taking its year-to-date gains to 33%.
The latest sale figures point to strong customer activity across product categories and smaller markets. Meesho’s reported growth in AI-led discovery and Mall orders also highlights how the company is expanding beyond traditional online shopping.
However, the stock’s future performance will depend on how the company sustains customer demand and converts sales growth into long-term business results.
