After Audi announced a price increase earlier this week, Mercedes-Benz has also said it will raise vehicle prices in India by around 2% from April 1, citing persistent foreign exchange volatility and rising input costs.
Key Highlights
- Mercedes-Benz India announces 2% price hike from April citing forex volatility and rising input costs.
- Move follows Audi’s similar price increase as luxury automakers adjust pricing amid currency fluctuations.
The price revision will apply across the company’s entire portfolio, including luxury sedans, SUVs, and electric vehicles sold in the Indian market. The move is aimed at partially offsetting the impact of the rupee’s depreciation against the euro and higher material costs affecting the automotive supply chain.
According to Brendon Sissing, Vice President (Sales & Marketing) at Mercedes-Benz India, "The company will implement a price correction starting April 1 to manage rising costs. Starting April 1, we will be implementing a price correction of around 2 per cent across our portfolio.”
He added that while the company tries to absorb cost pressures internally, price adjustments become necessary to maintain long-term business sustainability and continue delivering premium customer experiences.
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The announcement comes shortly after Audi India confirmed that it will increase prices of its entire model range by up to 2% from April 1, also attributing the decision to currency fluctuations and rising operational costs.
Industry analysts note that several automakers tend to revise vehicle prices at the start of the new financial year, particularly when exchange-rate volatility and global supply-chain costs affect imported components and logistics.
With luxury carmakers heavily dependent on imported parts and vehicles, fluctuations in the euro rupee exchange rate can significantly influence pricing strategies in India’s premium automotive segment.
