Metasports Interactive, a mobile gaming startup, has secured $20 million in user acquisition (UA) funding from London-based growth financing firm Metica, marking a significant boost to its global expansion strategy.
Key Highlights
- Metasports Interactive secures $20 million UA funding to scale Hitwicket and accelerate global expansion strategy.
- Gaming startup targets 8x growth using AI-led marketing and improved monetisation through Metica partnership.
The funding will be deployed to accelerate marketing and user acquisition for its flagship multiplayer cricket game Hitwicket, while also supporting the company’s next phase of international growth.
Founded by Kashyap Reddy and Keerti Singh, the company has built a strong global footprint, with over 18 million users across 109 countries since launch.
With the latest funding, Metasports is targeting nearly 8x growth over the next 18 months, driven by aggressive expansion in key international markets, AI-led targeting strategies, and continued product innovation.
Alongside the capital infusion, Metica will provide access to its proprietary technology platform aimed at improving in-game monetisation and unit economics. This partnership is expected to enhance player lifetime value and optimise revenue performance for Hitwicket.
Commenting on the development, Co-founder and CEO Kashyap Reddy said, “This partnership gives us the capital and tools to move faster in international markets without diluting ownership.”
Metica CEO Phil Mohr added, “User acquisition funding is reserved for companies with strong unit economics and repeatable growth.”
Also Read: Startup Landscape: Funding Deals, M&A, and Key Developments
User acquisition (UA) funding is an emerging non-dilutive financing model, where capital is provided based on performance metrics rather than equity dilution. This model is increasingly gaining traction among gaming and consumer app companies globally, as it enables scalable growth while preserving ownership.
Metasports Interactive had previously raised $8 million from Prime Venture Partners and Horizon Ventures, and is also backed by noted cricket commentator Harsha Bhogle.
