Flick TV, a microdrama OTT startup, has completed a $2.3 million (Rs. 19.7 crore) seed funding round led by Stellaris Venture Partners along with, Gemba Capital and Titan Capital.
- Flick TV, a microdrama OTT platform, raises $2.3 million seed funding to scale original content and regional language shows.
- Mobile-first OTT startup Flick TV to produce 100 original shows in 2025, targeting regional content and housewife audience.
- Flick TV revenue model built on micropayments per episode, with plans for monthly and quarterly subscriptions as user base grows.
The funds will be used to ramp up content production, with a goal of 100 original shows this year, and to add content in four regional languages.
The funding will be used to enhance the mobile streaming experience on the platform, build its team and expand its user base.
Founded in April 2025 by former ShareChat executives Kushal Singhal and Sanidhya Mittal along with former Pocket FM director Pratik Anand, Flick TV produced a microdrama that features a series of stories and each episode can be 30 seconds to 10 minutes in length. They are designed for mobile-first viewers and will be distributed through mobile-first OTT audience and social platforms.
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Flick TV has had over 10,000 downloads on the Play Store. Content is targeted mainly at housewives and shopkeepers, with bite-sized stories and a range of themes of love, crime, heartbreak, drama etc.
Flick TV's revenue is derived from a micropayment monetization model that allows users to pay small amounts for each episode. As the level of engagement from users’ increases, it anticipates offering monthly and quarterly subscription options.
This funding positions Flick TV as a next-gen player in the Indian OTT market, leveraging microdramas to redefine how regional and mobile-first audiences consume content.
