Motilal Oswal Financial Services Ltd. (MOFSL) has launched its festive Muhurat Trading campaign ‘#DiwaliAapkiTayyariHumari’, celebrating the intense preparations and collective efforts that go into ensuring a seamless Diwali trading experience for its clients and investors.

While Muhurat Trading marks an auspicious one-hour trading window during Diwali, the groundwork for this special tradition begins months in advance at MOFSL.

The film opens with a man celebrating Diwali at home. Suddenly, it's time for Muhurat Trading. He opens the MO Investor app, and we see a team of Motilal Oswal experts providing personalized advice and research-backed recommendations. While you enjoy your festival seamlessly, we take care of your Muhurat Trading. Diwali Aapki, Tayyari Humhari!

This film captures the synergy across different departments as MOFSL gears up for the occasion. Showcasing an integrated approach that brings together expertise across research, advisory, and technology, the film reflect MOFSL’s conviction towards ensuring every client’s Muhurat Trading experience is smooth, informed, and rewarding.

Built on a simple yet powerful thought – while clients prepare for Diwali, MOFSL prepares for them – #DiwaliAapkiTayyariHumari highlights the organisation’s commitment, teamwork, and expertise in empowering every investor’s financial journey. Seamlessly stitching the spirit of readiness that defines both Diwali and the MOFSL ethos, the film reinforces the core philosophy of research-backed, personalised advice for every investor.

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Commenting on the campaign, Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services Ltd. said, “Muhurat Trading is a time-honoured ritual symbolising optimism, prosperity and long-term growth. At Motilal Oswal, every initiative we take is rooted in our larger purpose of empowering investors through knowledge, trust, and preparedness. The #DiwaliAapkiTayyariHumari campaign reflects this philosophy and the culture of readiness that runs across our organisation, as we celebrate every investor’s journey as our own.”

Pradheep M, Head Marketing, Wealth Management, Motilal Oswal Financial Services Ltd. said, “For us, #DiwaliAapkiTayyariHumari highlights the behind-the-screens synergy across teams at MOFSL that drive a consistent, seamless experience for our investors. The campaign celebrates not just the spirit of Diwali but also the collective effort and client-first mindset that translates into meaningful impact and reinforces our focus on long-term wealth creation."

The Muhurat Trading campaign will air across all social media platforms through the Diwali season.