IIM-A Ventures and Capital A co-led a $1 million investment round for the brain health startup Ivory. Additionally, 1Crowd, Stanford Angels, and angel investors Dr. Sanjay Arora, Adarsh Narahari, and Juhi Bhatnagar participated in the round.

The agetech startup raised $500K in a fresh round earlier in February 2024, which was led by Capital A, an early-stage venture capital fund.

The money raised will be utilized to expand the scale's distribution throughout India and enhance its cognitive evaluation technology. The group intends to invest in research to set cognitive health standards for Indian populations, develop AI skills for customized evaluations, and enter new areas.

Isaac John and Rahul Krishnan founded Ivory in October 2022 with the goal of using digital tests grounded in neuroscience to identify cognitive decline early. The company wants to develop preventive techniques against neurodegenerative illnesses and address the underdiagnosis of cognitive impairment.

The startup collaborates with physicians, psychologists, insurance providers, and businesses such as Ather Energy, WeWork, and PUMA to offer clinical-grade cognitive tests via its app.

Ivory also made an appearance on Shark Tank India Season 4 and published a Brain Health Report. Through its app, Ivory provides FDA-registered tests and brain training. Additionally, investors including TDV Partners, Stanford Angels, and 1Crowd support it.