In a funding round led by notable investors including Nikhil Kamath of Zerodha, The Blume Founders Fund, Bollywood actor John Abraham and The Gauri Khan Family Trust, a specialty coffee and cocoa company - Subko Coffee Roasters - has recently secured USD 10 million.

With this investment, the company's valuation has been greatly boosted to about USD 34 million. This really emphasizes how strong the faith was put in Subko's potential and its determination of expanding the special craft café experience domestically in India and as well as internationally.

Nikhil Kamath’s investment philosophy, coupled with his support for nurturing Indian brands with global aspirations has been kept very high in regard by Rahul Reddy, Founder & Creative Director at Subko.

Subko’s founder has shown his plans to leverage this funds to hire competent talents, enhance customer experiences by integrating technology, and also improve the supply chain for specialty green coffee and fine cacao beans.

In addition, the company also plans to develop its innovative 'ready to drink' coffee products and open flagship experience cafés in selected cities across the globe. Nikhil Kamath spoke positively about the brand's evolution and showed enthusiasm for its growth going forward.

If we look at the range of products offered by Subko, it includes caffeinated beverages, baked goods, and coffee roasters. With this, Subko has positioned itself as a strong peer for the likes of Third Wave Coffee and Blue Tokai. Furthermore, despite his existing investment in Third Wave Coffee, Kamath's investment in Subko shows a keen interest in him in the specialty coffee market.

Furthermore, emphasizing hyper-traceability in its supply chain, Subko claims to have direct trade relationships with farmers while incorporating innovative practices such as blockchain-enabled coffee and direct tipping systems for coffee farmers.

This redefining approach will not only ensure quality is kept at its optimal but also drives sustainable farming practices. In addition, the brand also envisions showcasing its products through flagship cafes, pop-up stores, and global shipping; thereby bringing to table a unique coffee experience for customers worldwide.