NOTO Ice Cream announced on Thursday that it has raised Rs 15 crore in its latest funding round, which was led by Inflection Point Ventures (IPV) and included participation from JITO and Lets Venture.
According to a company statement, the funds will be utilized to improve infrastructure, introduce new flavors and formats for the summer, support marketing on food-tech aggregators and quick-commerce platforms, expand into Tier I and Tier II cities, and raise brand awareness through experiences.
Currently available in cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, the brand is also endorsed by celebrities like Kunal Bahl, Rannvijay Singha, and John Abraham.
It is entering new markets, including in Lucknow, Kolkata, and Ahmedabad.
NOTO Ice Cream Co-Founder and CEO Varun Sheth stated, "This funding fuels our expansion into Tier I and Tier II cities..."
Vinay Bansal, Co-Founder of Inflection Point Ventures, stated that health-conscious consumers frequently struggle to balance satisfying their sweet cravings with leading a healthier lifestyle.
The current options frequently sacrifice taste or nutritional value, leaving a gap in the market for truly guilt-free indulgence. NOTO ice cream is addressing this issue with its unique flavors that do not sacrifice either taste or nutritional value, he added.
