Indian cricketer Rinku Singh has funded Rs. 1.9 crore to the nutrition company BeastLife, which is valued at Rs.120 crore.
According to a press statement from BeastLife, Rinku made the decision to actively assist the company's expansion by investing in it and utilizing its platform to educate the athletic community about the value of safe, dependable, and efficient supplements.
An angel round has already funded $479K for the firm.
Gaurav Taneja and Raj Vikram Gupta co-founded BeastLife, an Indian fitness company that sells bodybuilding and sports nutrition products online, in 2024. The organization wants to enable people to push boundaries and reach their fitness objectives. Multivitamins, creatine, BCAA, and protein supplements are among its offerings.
A roti protein mix is also available from the Gurugram-based company to increase the amount of protein consumed in regular meals. Products from the company are made to offer a discernible improvement in absorption and outcomes. Using carefully chosen components that satisfy the demands of contemporary athletes, its other products, such as the Pro Concentrate Whey Protein with Ultrasorb Tech, are designed to enhance muscle recovery and overall performance.
According to the brand's stock split, Varun Alagh, a Co-Founder of Mamaearth, owns 30%, Raj Gupta 15%, and Gaurav Taneja 40%. The remaining 15% is owned via ESOP. Other fitness companies including MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth compete with the company.
“BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” said Rinku Singh.
