Pay10, a leading digital payments and financial technology company, announced the appointment of Virat Kohli and Anushka Sharma as its Global Brand Ambassadors. The power couple will be featured in Pay10’s brand campaigns beginning with the highly anticipated launch of its UPI-enabled payments app in India.

As Pay10 disrupts the future of payments, the agreement brings together one of the world’s most celebrated sporting icons and one of India’s most influential actresses as brand ambassadors whose global recognition, massive reach and shared values will amplify Pay10’s vision of redefining how consumers pay and how businesses of all sizes, especially SMEs, get paid. It enables merchants to compete in the digital economy, while offering customers seamless, secure payment experiences.

As part of this collaboration, Virat Kohli and Anushka Sharma will appear across a series of brand films, digital activations, and integrated campaigns showcasing Pay10’s vision of secure, seamless, inclusive and interoperable digital payments.

Prabhpreet Singh Gill (Harry Gill), Chairman, Pay10 stated: “Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performanceand passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”

Pay10’s Alternative Payment Methods (APM) offer seamless and secure instant payments, merchant services, remittances and real-time cross-border transactions. Designed to support national schemes like UPI and enable digital-first economies, the platform combines stored value, consumer and merchant wallets and Dynamic QR-driven payments into a single, seamless user experience. With Virat Kohli and Anushka Sharma as its global ambassadors, Pay10 is entering a new phase of accelerated growth.

Virat Kohli commented: “Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”

Virat Kohli, regarded as one of the greatest cricketers of all time, has consistently defined excellence in Indian and international cricket and stands among the most celebrated athletes globally. Beyond the game, he has been a driving force in promoting fitness, philanthropy, and entrepreneurship. With a following of nearly 400 million across social platforms, he remains one of the world’s most influential sports personalities, commanding unparalleled resonance among fans in Indiaand worldwide.

Anushka Sharma added:“Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”

Anushka Sharma, an award-winning actress, entrepreneur, and producer has built an equally powerful presence through her critically acclaimed performances and content productions. She has pioneered bold storytelling on a number of streamingplatforms. Her influence extends beyond cinema into fashion, philanthropy, and entrepreneurship.

With a combined social following of more than 500 million across platforms, Virat and Anushka’s joint influence positions Pay10 to engage audiences at scale, across demographics and geographies.