Pincode, PhonePe's store-first commerce platform, has announced a new cooperation with Simpli Namdhari's, India's only 100% vegetarian omni-channel shop. In e-commerce and retail, omnichannel refers to a business strategy that strives to create a smooth purchasing experience across all channels, such as in-store, mobile, and online. Pincode's new relationship will bring a varied assortment of groceries, fresh fruits and vegetables, and luxury FMCG products to the Pincode App.

Pincode is seeing significant growth, with over 2 million registered users and over 1.5 million orders handled to far. The platform provides merchants with a variety of benefits, including free delivery, seasonal incentives, and order fulfillment reliability, allowing for a seamless transition to the digital marketplace.

Pincode also offers extensive support to merchants through training, customized dashboards, and a mobile app for everyday usage, allowing them to properly manage their online stores. Pincode allows clients to explore and shop at well-known shops and supermarkets in their neighborhood from the comfort of their own homes.

Vivek Lohcheb, CEO of Pincode, expressed excitement about the relationship with Simpli Namdhari's, a major omnichannel shop in Bengaluru recognized for its broad assortment of fresh fruits and vegetables.

"Pincode is working to help local companies thrive in the e-commerce boom. Merchants can effortlessly digitize their businesses by collaborating with us, as we give them with all of the expertise they need to go online while using our broad network to generate online demand," he said. 

Simpli Namdhari's CEO, Gurmukh Singh Roopra, emphasized the potential of the relationship with Pincode to enhance their internet reach. Roopra stated that consumers are increasingly using e-commerce platforms due to their ease.

"In addition to our own ecommerce platform, the Pincode app will help drive more online orders for Simpli Namdharis by offering our extensive catalog of over 5000 products across fresh fruit and vegetables, staples, dairy, FMCG and more to customers."