Fintech firm POP has onboarded contemporary fashion brand Saaki, in an exclusive collaboration on its app to allow customers to purchase the brand’s exclusive products at market prices using POPcoins.  Founded in 2020, Saaki is a contemporary fashion brand co-founded by Samantha Ruth Prabhu and entrepreneur Sushruthi Krishna. Through this collaboration, the brand aims to reach out to a wider base of women customers. POPcoins can be used to buy a wide range of products from all major direct-to-consumer (D2C) brands in categories such as beauty, personal care, electronics, fashion, and home goods- all housed within the POPclub app.

“POP aims to be the choice platform for modern Indian customers and Saaki 2.0 embodies a fresh vision to offer empowering, sharp, and fuss-free outfits for women. Through Samantha’s vision for Saaki, we aim to reach a higher number of Indian women audience,” said Bhargav Errangi founder POP.

Saaki too plans to launch many more products exclusively on POP in the future. “Saaki has always been more than just a fashion label for me. It’s about creating a space where women can feel confident, bold, and unstoppable. With Saaki 2.0, our designs are not only getting smart, easy and on-the-go friendly —we’re deepening our commitment and support to the women who break their moulds,” said Samantha Ruth Prabhu, co-founder of Saaki. The brand aims to grow the business by 300% in the next 2-3 years.

"We’ve listened, evolved, and reimagined every detail," adds Sushruthi Krishna. "Our customers deserve nothing but the best, and Saaki 2.0 is a testament to that—where style meets purpose and authenticity."

POP, a payments-to-commerce platform, launched by former Flipkart employees, is a UPI payments platform similar to the likes of Phonepe and Google Pay but has an interesting twist in the form of its reward currency- POPcoins. POPcoins can be earned on each UPI transaction and can be used to shop products on the platform. The platform lists interesting products which are online-first and direct-to-consumer and curates the selection for their young and digitally savvy user base. POP is already amongst the top 25 UPI apps in the country with over 1 Million active users.